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When the Community call – Businesses respond immediately: A look back at 42 CSR Campaigns for relief and recovery after Typhoon Yagi
The Outstanding CSR Campaigns on Social Media – H2/2024 Report highlights the timely responses from brands to the impact of Typhoon Yagi, with 42 CSR campaigns launched to provide emergency relief and recovery efforts. These campaigns had one goal: to help people quickly stabilize their lives. Join YouNet Media in reflecting on this proud journey […]
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H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media
The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]
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Tech adoption in Tết 2025 Campaigns: The new power move for Marketers
Tết 2025 marked a clearer emergence of the trend of applying AI/AR/VR technologies into communication activities. According to the Winning Tết 2026 report, out of 132 Tết campaigns in 2025, 15 campaigns included tech-driven activities, contributing up to 21.24% of Buzz Volume From Qualified Users across the market. So how exactly were these technologies applied? […]
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Not Just a Historical Event – The April 30 Ho Chi Minh City Parade Ranks Among the Top 3 Hottest Topics on Social Media
In just three weeks (March 27 – April 15), over 173.8K social media users joined online conversations about the April 30 Ho Chi Minh City parade commemorating the 50th anniversary of national reunification, generating more than 1.15M mentions and 8.22M interactions on social media. Beyond its historical significance and patriotic symbolism, the event quickly became […]
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Banking Industry Dynamics on Social Media in 2024: When Music and Sports Become Powerful “Magnets” for Audience Engagement
Amidst an increasingly competitive advertising landscape in 2024, the Banking sector has successfully carved out its own spotlight through strategic sponsorship of high-engagement events in Music and Sports. This distinct approach is clearly reflected in the YMI TOP 5 ranking of the most prominent banks on social media, where the strong association between banks and […]
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YouNet Media partners with WeChoice Awards 2024: Leveraging social listening data to measure and optimize communication on Threads.
According to YouNet Media, WeChoice Awards 2024 successfully spread positive energy within the community through “the power of numbers,” including 20.6M interactions and 373.5K discussions over more than 1.5 months. Notably, 15% of the discussions about the WeChoice Awards ceremony originated from the Threads platform. So, how did YouNet Media and WeChoice Awards collaborate to […]
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Top10 Most Viral Lunar New Year Campaign Music Videos of 2025
Over the past three weeks (December 20, 2024 – January 8, 2025), prominent brands like Biti’s Hunter, Lifebuoy, and Home Credit have unveiled their Tết music videos, sparking a vibrant and competitive holiday season. Which campaigns have truly dominated the social media buzz? Disclaimer: The data in this article is collected using the SocialTrend Platform […]
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Hunting Labubu and Unboxing Baby Three: A Passing Trend or a Long-Term Growth Opportunity?
In the second half of 2024, the craze for hunting Labubu and unboxing Baby Three took social media by storm, generating over 3.12 million discussions across all platforms. Beyond the buzz, the trend also made waves on e-commerce platforms, with an average of 49,000 related products sold monthly. Join YouNet Media and YouNet ECI as […]
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