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H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media
The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]
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YouNet Media Index: Brand Ranking in Mar 2025
March 2025 experienced a slowdown after the Tet season, paving the way for a new wave of initiatives centered around International Women’s Day (8/3). On social media, brands continued to maintain their presence through various forms of interaction, including minigames, livestreams, and promotional campaigns. So how did the YMI Brand Ranking for March 2025 reflect […]
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YouNet Media Index: Brand Ranking in Feb 2025
Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities. So, what shifts did the YMI Brand Rankings reveal this month across key industries? Let’s explore […]
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YouNet Media Enhances the YMI Tet 2025 Campaign Ranking with a New Metric: Content From Qualified Users
“Viral” is a word that captures every brand’s aspiration when running campaigns on social media. A campaign is often considered viral when it generates millions of mentions and interactions. But behind those impressive numbers, how many discussions actually offer analytical value? How many come from real, engaged users that reflect authentic feedback? And more importantly, […]
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YouNet Media Index: Brand Ranking in Jan 2025
Let’s explore the dynamic brand activities through the lens of social listening in the YMI Brand Ranking – January 2025 by YouNet Media. As the new year begins and the peak season of the Lunar New Year approaches, brands continue to accelerate their marketing efforts with Tet campaigns, offline events, and a variety of promotional […]
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YouNet Media Index: Brand Ranking in August 2024
In August 2024, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in August 2024 across different industries on social media? YouNet Media will analyze brands’ activities from the perspective of social listening in the YMI Brand […]
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YouNet Media Index: Brand Ranking in July 2024
In July 2024, the beginning of Q3, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in July 2024 across different industries on social media? YouNet Media will analyze brands’ activities from the perspective of social listening […]
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YouNet Media Index: Brand Ranking in June 2024
In June 2024, the “communication competition” became more dynamic as many industries witnessed an increase in mentions on social media compared to the previous month. Which brands & campaigns achieved top positions in the YMI Ranking in June 2024? YouNet Media will analyze brands’ activities from the perspective of social listening in the YMI Brand […]
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