NAVIGATE SOCIAL MEDIA SUCCESS WITH INSIGHTS

Industry Movement Analysis

70% of CSR Campaigns in H2/2024 Focused on Social Issues

The “Outstanding CSR Campaigns on Social Media H2/2024” report by YouNet Media reveals that out of 213 CSR campaigns, 39 focused on the field of community health. This sector alone accounted for 60% of total discussions across the CSR campaign landscape during this period. Among them, Manulife’s campaign “Live – Clean – Smart – Green” […]

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Tet 2025 on Social Media: Top 20 Tet Campaigns Dominating the Media Landscape

During Tet 2025, more than 130 campaigns across 26 industries generated over 10.2 million social media mentionss. Looking back on a vibrant and dynamic season, which campaigns truly stood out with impressive communication performance? Join YouNet Media in unveiling the YMI Ranking – Top 20 Most Notable Tet 2025 Campaigns on Social Media. Disclaimer: The […]

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YouNet Media partners with WeChoice Awards 2024: Leveraging social listening data to measure and optimize communication on Threads.

According to YouNet Media, WeChoice Awards 2024 successfully spread positive energy within the community through “the power of numbers,” including 20.6M interactions and 373.5K discussions over more than 1.5 months. Notably, 15% of the discussions about the WeChoice Awards ceremony originated from the Threads platform. So, how did YouNet Media and WeChoice Awards collaborate to […]

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Real Estate Market Reports

Comprehensive Social Media Information Management Solution Suite for Real Estate Brands

According to YouNet Media, the Leading Social Listening Platforms & Services in Vietnam, over the past three years, the Real Estate industry has frequently ranked among the top 15 most discussed industries and the top 10 industries with the highest volume of negative mentions on social media. Therefore, what challenges do Real Estate brands need […]

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YouNet officially launches the “Online report monitoring 250 Real Estate projects for sale discussed on Social Media & Online News”

As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the Online report Monitoring 250 Real Estate projects for sale discussed on Social Media & Online News. This report is conducted and updated with data monthly. Report on the most discussed Real Estate projects for sale on Social Media and Online […]

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SOCIAL LISTENING TRIAL

Turn Data into a Complete Report in Just a Few Clicks with the Online Report Feature

Creating Social Media performance reports often requires a significant amount of time to gather data and analyze the percentage changes in key metrics. Understanding this challenge, SocialHeat Generation 3 (SocialHeat G3) introduces the Online Report feature, allowing Marketers to quickly generate reports using pre-designed templates, along with powerful analytical tools. This makes reporting faster and […]

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YouNet Media launches the first Analysis report on the TOP 20 most notable CSR campaigns on Social Media in the market

As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the Analysis report on the TOP 20 most notable CSR campaigns in the first half of 2024 on Social Media, leveraging social listening that is being introduced to the market for the first time. This report enables administrators, communication teams, and […]

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Social Media Movement Analysis

When the Community call – Businesses respond immediately: A look back at 42 CSR Campaigns for relief and recovery after Typhoon Yagi

The Outstanding CSR Campaigns on Social Media – H2/2024 Report highlights the timely responses from brands to the impact of Typhoon Yagi, with 42 CSR campaigns launched to provide emergency relief and recovery efforts. These campaigns had one goal: to help people quickly stabilize their lives. Join YouNet Media in reflecting on this proud journey […]

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H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media

The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]

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Tech adoption in Tết 2025 Campaigns: The new power move for Marketers

Tết 2025 marked a clearer emergence of the trend of applying AI/AR/VR technologies into communication activities. According to the Winning Tết 2026 report, out of 132 Tết campaigns in 2025, 15 campaigns included tech-driven activities, contributing up to 21.24% of Buzz Volume From Qualified Users across the market. So how exactly were these technologies applied? […]

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INFLUENCER MARKETING

Target Customer Analysis

Social Analytics Academics

YouNet Media: Officially offering Social Listening services on the Threads platform

Recognizing the widespread popularity and significant influence of Threads, YouNet Media has initiated research and established a data collection and storage system for the platform. In early 2025, YouNet Media plans to officially offer Social Listening services on the Threads platform, thereby supporting businesses in enhancing their marketing and branding strategies comprehensively. According to Adam […]

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RANKINGS

H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media

The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]

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YouNet Media Index: Brand Ranking in Mar 2025

March 2025 experienced a slowdown after the Tet season, paving the way for a new wave of initiatives centered around International Women’s Day (8/3). On social media, brands continued to maintain their presence through various forms of interaction, including minigames, livestreams, and promotional campaigns. So how did the YMI Brand Ranking for March 2025 reflect […]

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YouNet Media Index: Brand Ranking in Feb 2025

Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities. So, what shifts did the YMI Brand Rankings reveal this month across key industries? Let’s explore […]

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