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When the Community call – Businesses respond immediately: A look back at 42 CSR Campaigns for relief and recovery after Typhoon Yagi
The Outstanding CSR Campaigns on Social Media – H2/2024 Report highlights the timely responses from brands to the impact of Typhoon Yagi, with 42 CSR campaigns launched to provide emergency relief and recovery efforts. These campaigns had one goal: to help people quickly stabilize their lives. Join YouNet Media in reflecting on this proud journey […]
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70% of CSR Campaigns in H2/2024 Focused on Social Issues
The “Outstanding CSR Campaigns on Social Media H2/2024” report by YouNet Media reveals that out of 213 CSR campaigns, 39 focused on the field of community health. This sector alone accounted for 60% of total discussions across the CSR campaign landscape during this period. Among them, Manulife’s campaign “Live – Clean – Smart – Green” […]
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H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media
The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]
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Tech adoption in Tết 2025 Campaigns: The new power move for Marketers
Tết 2025 marked a clearer emergence of the trend of applying AI/AR/VR technologies into communication activities. According to the Winning Tết 2026 report, out of 132 Tết campaigns in 2025, 15 campaigns included tech-driven activities, contributing up to 21.24% of Buzz Volume From Qualified Users across the market. So how exactly were these technologies applied? […]
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YouNet Media Index: Brand Ranking in Mar 2025
March 2025 experienced a slowdown after the Tet season, paving the way for a new wave of initiatives centered around International Women’s Day (8/3). On social media, brands continued to maintain their presence through various forms of interaction, including minigames, livestreams, and promotional campaigns. So how did the YMI Brand Ranking for March 2025 reflect […]
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Tet 2025 on Social Media: Top 20 Tet Campaigns Dominating the Media Landscape
During Tet 2025, more than 130 campaigns across 26 industries generated over 10.2 million social media mentionss. Looking back on a vibrant and dynamic season, which campaigns truly stood out with impressive communication performance? Join YouNet Media in unveiling the YMI Ranking – Top 20 Most Notable Tet 2025 Campaigns on Social Media. Disclaimer: The […]
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Not Just a Historical Event – The April 30 Ho Chi Minh City Parade Ranks Among the Top 3 Hottest Topics on Social Media
In just three weeks (March 27 – April 15), over 173.8K social media users joined online conversations about the April 30 Ho Chi Minh City parade commemorating the 50th anniversary of national reunification, generating more than 1.15M mentions and 8.22M interactions on social media. Beyond its historical significance and patriotic symbolism, the event quickly became […]
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YouNet Media Index: Brand Ranking in Feb 2025
Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities. So, what shifts did the YMI Brand Rankings reveal this month across key industries? Let’s explore […]
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A Look Back at Tet 2025: Still a Standout Season on Social Media?
Amid economic fluctuations, consumers are becoming more cautious and discerning in their spending decisions—making Tet 2025 a particularly challenging season for both agencies and brands. Under this pressure, will brands continue to invest heavily in Lunar New Year campaigns on social media? Will the Tet 2025 communication landscape remain as vibrant and impactful as in […]
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YouNet Media Enhances the YMI Tet 2025 Campaign Ranking with a New Metric: Content From Qualified Users
“Viral” is a word that captures every brand’s aspiration when running campaigns on social media. A campaign is often considered viral when it generates millions of mentions and interactions. But behind those impressive numbers, how many discussions actually offer analytical value? How many come from real, engaged users that reflect authentic feedback? And more importantly, […]
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