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YouNet Media Index: Brand Ranking in June 2025
June 2025 closed out the second quarter with a variety of communication activities, ranging from entertainment events and promotional programs to interactive initiatives such as minigames and livestreams. On social media, brands continued to maintain their presence to sustain user engagement during the transition into the second half of the year. So how did the […]
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After the G-Dragon concert announcement, VPBank takes the lead in the May 2025 rankings
The banking industry brand ranking reveals that in May 2025, VPBank claimed the top spot for the most active bank on social media for the first time after the first four months of the year. Overview of the Banking Industry Brand Rankings The YMI Brand Ranking system was launched by YouNet Media in 2019, with […]
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YouNet Media Index: Brand Ranking in May 2025
May 2025 saw a wide array of brand activities on social media, ranging from minigames and livestreams to promotional campaigns. Notably, the most prominent were event and concert initiatives spearheaded by banking brands. So how did the YMI Brand Ranking for May 2025 reflect changes across different industries? Let’s explore the most active brand movements […]
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YouNet Media Index: Brand Ranking in April 2025
April 2025 marked the beginning of Q2, brands on social media not only embarked on new communication plans but also actively launched engaging activities, anticipating public interest. Alongside this bustling discussion pace, YouNet Media’s application of new metrics, focusing on analyzing the qualified users segment, has provided a deep and new perspective on the true […]
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H2/2024 CSR Highlights: Insurance Tops the List of Most Active Industries on Social Media
The second half of 2024 saw surprising shifts in the CSR campaign landscape on social media. Traditionally quieter industries such as Insurance, Construction, and Non-alcoholic Beverages emerged as standout performers with impactful community-focused campaigns. Join YouNet Media in exploring the overall market picture and key communication trends through the Outstanding CSR Campaigns on Social Media […]
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YouNet Media Index: Brand Ranking in Mar 2025
March 2025 experienced a slowdown after the Tet season, paving the way for a new wave of initiatives centered around International Women’s Day (8/3). On social media, brands continued to maintain their presence through various forms of interaction, including minigames, livestreams, and promotional campaigns. So how did the YMI Brand Ranking for March 2025 reflect […]
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YouNet Media Index: Brand Ranking in Feb 2025
Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities. So, what shifts did the YMI Brand Rankings reveal this month across key industries? Let’s explore […]
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YouNet Media Enhances the YMI Tet 2025 Campaign Ranking with a New Metric: Content From Qualified Users
“Viral” is a word that captures every brand’s aspiration when running campaigns on social media. A campaign is often considered viral when it generates millions of mentions and interactions. But behind those impressive numbers, how many discussions actually offer analytical value? How many come from real, engaged users that reflect authentic feedback? And more importantly, […]
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YouNet Media Index: Brand Ranking in Jan 2025
Let’s explore the dynamic brand activities through the lens of social listening in the YMI Brand Ranking – January 2025 by YouNet Media. As the new year begins and the peak season of the Lunar New Year approaches, brands continue to accelerate their marketing efforts with Tet campaigns, offline events, and a variety of promotional […]
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YouNet Media Index: Brand Ranking in August 2024
In August 2024, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in August 2024 across different industries on social media? YouNet Media will analyze brands’ activities from the perspective of social listening in the YMI Brand […]
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