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YouNet Media Index: Brand Ranking in Feb 2025
Although February 2025 coincided with the Lunar New Year, overall discussion volume across industries on social media saw a decline compared to the previous month. During this period, most brands focused on executing Tet campaigns and early-year promotional activities. So, what shifts did the YMI Brand Rankings reveal this month across key industries? Let’s explore […]
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A Look Back at Tet 2025: Still a Standout Season on Social Media?
Amid economic fluctuations, consumers are becoming more cautious and discerning in their spending decisions—making Tet 2025 a particularly challenging season for both agencies and brands. Under this pressure, will brands continue to invest heavily in Lunar New Year campaigns on social media? Will the Tet 2025 communication landscape remain as vibrant and impactful as in […]
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YouNet Media Enhances the YMI Tet 2025 Campaign Ranking with a New Metric: Content From Qualified Users
“Viral” is a word that captures every brand’s aspiration when running campaigns on social media. A campaign is often considered viral when it generates millions of mentions and interactions. But behind those impressive numbers, how many discussions actually offer analytical value? How many come from real, engaged users that reflect authentic feedback? And more importantly, […]
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Banking Industry Dynamics on Social Media in 2024: When Music and Sports Become Powerful “Magnets” for Audience Engagement
Amidst an increasingly competitive advertising landscape in 2024, the Banking sector has successfully carved out its own spotlight through strategic sponsorship of high-engagement events in Music and Sports. This distinct approach is clearly reflected in the YMI TOP 5 ranking of the most prominent banks on social media, where the strong association between banks and […]
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YouNet Media Index: Brand Ranking in Jan 2025
Let’s explore the dynamic brand activities through the lens of social listening in the YMI Brand Ranking – January 2025 by YouNet Media. As the new year begins and the peak season of the Lunar New Year approaches, brands continue to accelerate their marketing efforts with Tet campaigns, offline events, and a variety of promotional […]
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Turn Data into a Complete Report in Just a Few Clicks with the Online Report Feature
Creating Social Media performance reports often requires a significant amount of time to gather data and analyze the percentage changes in key metrics. Understanding this challenge, SocialHeat Generation 3 (SocialHeat G3) introduces the Online Report feature, allowing Marketers to quickly generate reports using pre-designed templates, along with powerful analytical tools. This makes reporting faster and […]
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Kickstart 2025 with SocialHeat Generation 3 – The upgraded Social Listening platform with a brand-new Online Report feature
To start 2025, YouNet Media officially launches SocialHeat Generation 3, the latest upgraded version of its Social Listening platform. This version introduces a brand-new Dashboard interface and a fully customizable Online Report workspace, enabling marketers to accelerate social media performance analysis and sales tracking. Discover more about SocialHeat G3 here. 1. SocialHeat Generation 3 – […]
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YouNet Media partners with WeChoice Awards 2024: Leveraging social listening data to measure and optimize communication on Threads.
According to YouNet Media, WeChoice Awards 2024 successfully spread positive energy within the community through “the power of numbers,” including 20.6M interactions and 373.5K discussions over more than 1.5 months. Notably, 15% of the discussions about the WeChoice Awards ceremony originated from the Threads platform. So, how did YouNet Media and WeChoice Awards collaborate to […]
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Top10 Most Viral Lunar New Year Campaign Music Videos of 2025
Over the past three weeks (December 20, 2024 – January 8, 2025), prominent brands like Biti’s Hunter, Lifebuoy, and Home Credit have unveiled their Tết music videos, sparking a vibrant and competitive holiday season. Which campaigns have truly dominated the social media buzz? Disclaimer: The data in this article is collected using the SocialTrend Platform […]
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Hunting Labubu and Unboxing Baby Three: A Passing Trend or a Long-Term Growth Opportunity?
In the second half of 2024, the craze for hunting Labubu and unboxing Baby Three took social media by storm, generating over 3.12 million discussions across all platforms. Beyond the buzz, the trend also made waves on e-commerce platforms, with an average of 49,000 related products sold monthly. Join YouNet Media and YouNet ECI as […]
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