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June 2025 closed out the second quarter with a variety of communication activities, ranging from entertainment events and promotional programs to interactive initiatives such as minigames and livestreams. On social media, brands continued to maintain their presence to sustain user engagement during the transition into the second half of the year. So how did the YMI Brand Ranking for June 2025 reflect these shifts across industries?
Let’s explore the most active brand movements through the lens of social listening in the YMI Brand Ranking – June 2025, brought to you by YouNet Media.
*Starting from January 2025, the YMI Brand Ranking will focus on four key industries: Beer, Dairy (Powdered Milk segment), Banking, and Insurance.
Outstanding Activities of Brands on Social Media in June 2025
Tiger, NAN, Techcombank, and Prudential are the leading names on the YMI Brand Rankings for June 2025, representing the most dynamic industries: Beer, Powdered Milk, Banking and Insurance.
- The Beer industry in June 2025 recorded 1.4M mentions, down 16.9% from the previous month, with discussions focused on events and promotional activities. Tiger topped the rankings with the “Tiger Crystal Rave” event in Da Nang and its Tiger Crystal gift program. Budweiser and Larue drove engagement through the “FIFA Club World Cup 2025” minigame series and the “Larue ColorFest” event featuring a star-studded lineup.
- The Powdered Milk industry in June 2025 continued to lead in mentions, surpassing 1.6M, up 5.7% from last month. NAN held the #1 position with the minigame series “Mẹ Đoán Đúng Ý – Quà Xịn Mê Ly” and “Thu Thập Lợi Ích – Nhận Quà Siêu Mê”, as well as positive discussions surrounding the NAN Supreme Pro 3 product. Friso, Similac and Aptamil maintained engagement through interactive activities such as minigames, livestreams, and discussions within parenting communities.
- The Banking industry in June 2025 recorded 939.7K mentions, rising 90.7% from the previous month, with discussions centered on sponsorships, music events, competitions, and minigames. Techcombank topped the rankings with the MV “Tiến Tới Ước Mơ 2” featuring Soobin Hoàng Sơn, Rhymastic, and SlimV. Vikki ranked second with the livestream “Vàng Ký Cùng Vikki” and special offers for VikkiGO Mastercard cardholders. VPBank generated attention through minigames and content surrounding the “VPBank K-Star Spark 2025” music festival, while VietinBank saw strong growth through competitions and events such as “MIS Talent 2025” and “GAMA Music Racing Festival”.
- The Insurance industry in June 2025 recorded 373.4K mentions, up 58.5% from the previous month, with discussions focused on minigames and community initiatives. Prudential led the rankings with the “Cùng Prudential Hiểu Đúng Quy Trình” minigame series and its bicycle donation program for underprivileged students. Chubb Life, Manulife, Dai-ichi Life and Bảo Việt sustained user interest through minigames and customer appreciation programs.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators:
- Brand Mention Score (based on the volume of conversations mentioning the brand),
- Sentiment Score (based on positive & negative discussion on social media)
- Buzz Score (based on total mentions generated about the brand on social media)
- Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand).
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in June 2025: TOP 5 brands from 4 industries with effective activity on social media in June 2025 (1/6/2025 – 30/6/2025)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month 6.2025 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in June 2025
In June 2025, beer brands experienced a slowdown with 1.4M mentions, down 16.9% compared to the previous month. The Top 5 brands on the YMI Beer Ranking include: Tiger, Budweiser, Larue, Bivina, and Bia Việt.
Tiger secured the #1 spot as the YMI Brand of the Month for June 2025 in the Beer category, climbing two positions from last month. During the month, the brand stood out with the “Tiger Crystal Rave” event in Da Nang, attracting audiences with a high-profile lineup. Additionally, it generated discussions through a promotional program offering Tiger Crystal birthday gift sets. Tiger recorded an 11.6% decrease in total mentions, a 6.8% increase in brand mentions, and a 15.9% decrease in user participation compared to the previous month.
Budweiser ranked #2 as the YMI Brand of the Month for June 2025 in the Beer category, rising three positions from last month. The brand enhanced engagement with a series of minigames celebrating the “FIFA Club World Cup 2025”, such as “FIFA Club World Cup 2025 – Kịch Bản Càng Điện Ảnh, Budweiser x FPT Play Càng Khao Mạnh”, “Dự Đoán Đội Hạng Nhất, Nhận Quà Chất Từ Budweiser”,… attracting a large number of participants. Budweiser saw a 422.0% increase in total mentions, a 549.8% rise in brand mentions, and a 405.8% growth in user participation compared to the previous month.
Climbing six spots from last month, Larue ranked #3 as the YMI Brand of the Month for June 2025 in the Beer category. The brand gained attention through the “Larue ColorFest” event series held across multiple provinces in Vietnam, with the most notable highlight being the vibrant festival in Da Nang featuring performances by Mono, Orange, and Mỹ Mỹ. Larue reported a 1346.8% increase in total mentions, a 1779.6% surge in brand mentions, and a 422.8% growth in user participation compared to the previous month.
Bivina ranked #4 as the YMI Brand of the Month for June 2025 in the Beer category, rising five spots from last month. The brand carried out a community-focused initiative alongside Quách Ngọc Tuyên, revisiting Mỹ Tân fishing port in Ninh Thuận to deliver gifts to local residents, spreading inspiring stories from the coastal community closely tied to the brand’s image. Bivina experienced a 968.2% increase in total mentions, a 605.5% rise in brand mentions, and a 366.8% growth in user participation compared to the previous month.
Bia Việt ranked #5 as the YMI Brand of the Month for June 2025 in the Beer category, moving up one spot from last month. The brand maintained its presence through a sweepstakes promotion offering valuable prizes, which helped drive discussions across diverse user-generated content on Facebook and TikTok. Bia Việt recorded a 29.1% increase in total mentions, a 35.3% rise in brand mentions, and a 7.5% increase in user participation compared to the previous month.
Explore the YMI Brand Ranking for the Beer Industry on Social Media in June 2025
2. YMI Ranking – Top 5 Dairy Brands (Powdered Milk Segment) on Social Media in June 2025
In June 2025, powdered milk brands recorded modest growth with approximately 1.6M mentions, up 5.7% compared to the previous month. The Top 5 brands on the YMI Powdered Milk Ranking include: NAN, Friso, Similac, S-26 Ultima, and Aptamil.
NAN secured the #1 position as the YMI Brand of the Month for June 2025 in the Powdered Milk category, maintaining its ranking from last month. Throughout June, the brand continued its communications efforts with interactive minigame series such as “Mẹ Đoán Đúng Ý – Quà Xịn Mê Ly” and “Thu Thập Lợi Ích – Nhận Quà Siêu Mê.” The brand also generated significant discussions around its NAN Supreme Pro 3 formula, which is favored by parenting communities for benefits such as easy absorption and supporting gut microbiota balance in children. NAN recorded a 12.4% decrease in total mentions, a 23.6% drop in brand mentions, and a 42.3% decrease in user participation compared to the previous month.
Friso ranked #2 as the YMI Brand of the Month for June 2025 in the Powdered Milk category, rising five spots from last month. The brand sustained discussions across various parenting groups, with popular topics including “tips on storing formula for newborns” and notable interest in the Friso Gold Pro product line, highlighted for benefits like supporting digestion, improving sleep, and reducing minor illnesses in children. Friso experienced a 253.6% increase in total mentions, a 377.2% rise in brand mentions, and a 18.3% growth in user participation compared to the previous month.
Similac held the #3 position as the YMI Brand of the Month for June 2025 in the Powdered Milk category, maintaining its ranking from last month. The brand drove discussions through the minigame “Mẹ Sinh Mổ Mách Nhỏ Bí Kíp Giúp Bụng Con Khỏe, Hè Vui Mê!” as well as parent-shared content about the Similac 5G formula, recognized for supporting brain development and immune health. Similac recorded a 39.1% increase in total mentions, a 56.6% rise in brand mentions, and a 51.9% increase in user participation compared to the previous month.
S-26 Ultima placed #4 as the YMI Brand of the Month for June 2025 in the Powdered Milk category, dropping two spots from last month. The brand maintained visibility through shared content about its S-26 Ultima 3 formula and a series of interactive minigames such as “Mẹ Vui Thử Tài – Rinh Quà Cho Bé”, “Mê Cung Dẫn Lối – Rước Trọn Quà Xinh”, and “Truy Tìm Thông Điệp – Rước Quà Cực Vui.” S-26 Ultima saw a 37.2% decline in total mentions, an 11.8% drop in brand mentions, and a 58.7% decrease in user participation compared to the previous month.
Aptamil ranked #5 as the YMI Brand of the Month for June 2025 in the Powdered Milk category, falling one spot from last month. The brand continued its engagement efforts through the minigame “Tìm Điểm Khác Biệt – Nhận Quà Thứ Thiệt” and the livestream “Aptamil KID & Sữa 3 Tốt – Deal Hè Rực Rỡ, Mua Là Có Quà”, combined with a giveaway offering 10 Aptamil KID thermal bottles. Aptamil recorded a 22.4% increase in total mentions, a 52.8% rise in brand mentions, and an 81.3% increase in user participation compared to the previous month.
3. YMI Ranking – Top 5 Banking Brands on Social Media in June 2025
In June 2025, banking brands saw a resurgence with approximately 939.7K mentions, rising 90.7% compared to the previous month. The Top 5 brands on the YMI Banking Ranking include: Techcombank, Vikki, VPBank, VietinBank, and ACB.
Techcombank secured the #1 spot as the YMI Brand of the Month for June 2025 in the Banking category, climbing two positions from last month. The brand drove discussions through the MV “Tiến Tới Ước Mơ 2 | Vươn Mình Vượt Trội” in collaboration with Soobin Hoàng Sơn, Rhymastic, and SlimV, sponsorship of the “Vàng Ải, Vàng Ai” competition—where entries #20 and #26 stood out—and the Focus Cam video featuring rookie Hồ Đông Quan during the “Tân Binh Toàn Năng” program’s 6th evaluation round. Techcombank recorded a 236.2% increase in total mentions, a 298.8% rise in brand mentions, and a 114.1% increase in user participation compared to the previous month.
Vikki ranked #2 as the YMI Brand of the Month for June 2025 in the Banking category, maintaining its position from last month. The brand stood out with the livestream “Vàng Ký Cùng Vikki”, informative posts on flexible financial solutions, and numerous benefits for VikkiGO Mastercard holders, including free metro rides and discounts for services like Waterbus, buggies, bicycles, and bus tickets. Vikki recorded a 56.6% increase in total mentions, an 80.1% rise in brand mentions, and a 51.6% increase in user participation compared to the previous month.
VPBank placed #3 as the YMI Brand of the Month for June 2025 in the Banking category, dropping two spots from last month. The brand attracted discussions through various activities, including the minigame and livestream “Xài Thẻ – Sinh Lời, Có Lời Có Vé.” The “VPBank K-Star Spark 2025” event alone generated substantial positive engagement, particularly with posts capturing G-Dragon’s arrival at Nội Bài Airport. Additionally, the teaser post titled “Who’s Next” hinted at “a big reveal” following the K-Star Spark event, stirring excitement among fans. VPBank recorded a 64.2% increase in total mentions, a 17.7% decrease in brand mentions, and a 64.2% increase in user participation compared to the previous month.
VietinBank ranked #4 as the YMI Brand of the Month for June 2025 in the Banking category, rising seven positions from last month. In June, the brand launched the special minigame “Đoán Tên Sản Phẩm – Nhận Quà Cực Chất”, and participated as a sponsor for the “MIS Talent 2025” competition and the “GAMA Music Racing Festival”. VietinBank recorded a 97.2% increase in total mentions, a 71.4% rise in brand mentions, and a 106.0% increase in user participation compared to the previous month.
ACB secured the #5 spot as the YMI Brand of the Month for June 2025 in the Banking category, slipping one position from last month. The brand engaged audiences through livestream sessions with special guests on its Facebook and TikTok channels, alongside celebrations for ACB’s 32nd anniversary and ABCS’s 25th anniversary. ACB recorded an 11.2% increase in total mentions, a 24.7% decrease in brand mentions, and a 46.2% increase in user participation compared to the previous month.
Explore the YMI Brand Ranking for the Banking Industry on Social Media in June 2025
4. YMI Ranking – Top 5 Insurance Brands on Social Media in June 2025
In June 2025, insurance brands maintained their growth momentum with approximately 373.4K mentions, up 58.5% compared to the previous month. The Top 5 brands on the YMI Insurance Ranking include: Prudential, Chubb Life, Manulife, Dai-ichi Life, and Bảo Việt.
Prudential secured the #1 spot as the YMI Brand of the Month for June 2025 in the Insurance category, maintaining its ranking from last month. The brand launched a series of minigames, including “Cùng Prudential Hiểu Đúng Quy Trình”, “Ghép Hình Hoàn Thiện – Hiểu Đúng Quy Trình”, and “Trong Bạn Đọng Lại Được Những Từ Khóa Gì?”. In June, Prudential also collaborated with the Red Cross to donate 33 bicycles (worth 50 million VND) to underprivileged students in Quảng Thành and Quảng Phong communes. Prudential recorded a 42.0% increase in total mentions, a 36.6% rise in brand mentions, and a 52.7% increase in user participation compared to the previous month.
Chubb Life ranked #2 as the YMI Brand of the Month for June 2025 in the Insurance category, jumping eight spots from last month. The brand drew significant attention through the “Nhàn Hạ” minigame series (#1 and #2) and the interactive minigame “Check-in Cùng (S)trong, Nhận Quà Chubb Life”. Chubb Life recorded a 515.2% surge in total mentions, an 859.1% rise in brand mentions, and a 1102.3% increase in user participation compared to the previous month.
Manulife placed #3 as the YMI Brand of the Month for June 2025 in the Insurance category, climbing one position from last month. The brand stood out with the “Gửi Lời Chúc Hay – Nhận Quà Liền Tay” minigame, launched to celebrate its 26th anniversary, and the M-Talk #171 series with the theme “Hiểu Chiến Lược Sống Khỏe”, aimed at empowering agents to become sources of inspiration. Manulife recorded a 103.2% increase in total mentions, a 127.2% rise in brand mentions, and a 101.0% increase in user participation compared to the previous month.
Dai-ichi Life ranked #4 as the YMI Brand of the Month for June 2025 in the Insurance category, dropping one spot from last month. The brand maintained its visibility through the minigame “Tìm Điểm Tựa Tài Chính – Rinh Về Quà Cực Chất”, alongside a series of minigames celebrating International Children’s Day (June 1) and Father’s Day. Dai-ichi Life recorded a 54.6% increase in total mentions, a 25.5% rise in brand mentions, and a 69.3% increase in user participation compared to the previous month.
Bảo Việt ranked #5 as the YMI Brand of the Month for June 2025 in the Insurance category, climbing two positions from last month. In June, the brand marked its 29th anniversary with the “Hạnh Phúc Bền Lâu – Yêu Thương Trọn Vẹn” program in Bà Rịa – Vũng Tàu, celebrating its legacy as a Vietnamese brand for the Vietnamese people. Bảo Việt recorded a 63.4% increase in total mentions, a 54.9% rise in brand mentions, and a 60.7% increase in user participation compared to the previous month.
Explore the YMI Brand Ranking for the Insurance Industry on Social Media in June 2025
Stay tuned for the update of the YMI Brand Ranking for July 2025 with YouNet Media.
Detailed Information:
- Follow the YMI Brand Ranking for May 2025 here
- Visit the YouNet Media Index ranking website for detailed scores here
- Refer to the meaning of the indicators in YouNet Media Ranking here
