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The Outstanding CSR Campaigns on Social Media – H2/2024 Report highlights the timely responses from brands to the impact of Typhoon Yagi, with 42 CSR campaigns launched to provide emergency relief and recovery efforts. These campaigns had one goal: to help people quickly stabilize their lives. Join YouNet Media in reflecting on this proud journey and honoring the most outstanding campaigns. Download the report here.
Disclaimer: CSR (Corporate Social Responsibility) refers to a management concept in which businesses integrate social and environmental concerns into their operations and interactions with stakeholders (Source: UNIDO). The scope of CSR campaigns collected and measured must occur from 01/07 – 31/12/2024, with at least 3 CSR-related social media activities (e.g., MV launches, competitions, KOL bookings, media coverage, donation drives, relief efforts, etc.); these must include campaign hashtags and messages related to CSR. Activities unrelated to CSR communications will not be included in the data collection for the report.
1. Brand efforts for relief during natural disasters
In the aftermath of significant losses caused by severe storms and floods, the need for solidarity and support has grown. It has also sparked interest and compassion among people both within and outside of Vietnam. The Outstanding CSR Campaigns on Social Media – H2/2024 Report shows the responsible collaboration of businesses in addressing urgent societal issues.
You can receive the report for free here.
Specifically, in the second half of 2024, 42 CSR campaigns related to Typhoon Yagi were launched by 41 brands and companies. Among them, 24 campaigns focused on emergency relief, with efforts concentrated on financial aid and providing essential goods to flood-affected communities, helping them overcome temporary hardships. The remaining campaigns mainly organized sponsorship activities to rebuild schools and infrastructure, helping people recover and stabilize their lives. These efforts are commendable as brands fulfill their social responsibility.
When categorizing these campaigns by industry, YouNet Media found that most of the campaigns came from the following sectors: Banking, Conglomerates, Telecommunications, Home Appliances, and Healthcare. This indicates that brands in these industries quickly launched relief activities and played a significant role in supporting the areas devastated by the disaster.
So, which campaigns stood out and had a significant impact on social media?
2. Honoring the TOP 5 most inspirational CSR Campaigns about Typhoon Yagi
Among the 42 CSR campaigns for Typhoon Yagi in the second half of 2024, each campaign brought unique values, but the most notable ones were those that made a significant impact on social media and positively influenced the community. With the goal of honoring these exemplary campaigns, YouNet Media officially announces the TOP 5 most prominent CSR campaigns for Typhoon Yagi on social media in H2/2024.
These campaigns not only provided timely support to communities affected by the storm but also strongly spread the spirit of unity, “the good helping the needy,” within the community. Overall, the influence of the TOP 5 campaigns began to spread widely on social media from September to October 2024—the period when Typhoon Yagi caused the most severe damage—confirming the quick response and determination of the brands in offering practical help to the community.
In terms of form, most campaigns chose to contribute financially and items such as clothes, food, beverages, blankets, etc., with the aim of motivating people to overcome immediate difficulties.
Given the sensitivity of charity activities, a significant number of campaigns also collaborated with reputable non-profit organizations to call for transparent financial support and ensure that relief items were directly delivered to the affected people. Furthermore, sponsorship activities and the establishment of charitable funds were also strategies chosen by many brands to maximize resources and contribute to spreading positive values within the community.
3. Conclusion
The second half of 2024 was a challenging period for society with the devastating impact of Typhoon Yagi. However, the meaningful CSR campaigns of brands not only provided timely material support but also spread the spirit of solidarity within the community. Brands have shown leadership in offering urgent solutions, helping people overcome difficulties, and quickly stabilizing their lives.
To learn more about the exemplary CSR campaigns in H2/2024 and the outstanding communication strategies of brands/corporations, marketers can download the “Báo cáo Chiến dịch CSR nổi bật Mạng xã hội H2/2024” from YouNet Media. The report offers a comprehensive, multidimensional view of 213 CSR campaigns and analyzes the TOP 20 standout campaigns, helping marketers catch trends and plan for 2025. Download the report here.
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Series of articles launching the Outstanding CSR Campaigns on Social Media – H2/2024 Report from YouNet Media, including 3 articles:
- Overview of the CSR campaign market on social media in the second half of 2024
- Trends in implementing CSR campaigns on social media – Community Health
- Reflecting on the journey of brands supporting communities during Typhoon Yagi