1.008 lượt xem
In just three weeks (March 27 – April 15), over 173.8K social media users joined online conversations about the April 30 Ho Chi Minh City parade commemorating the 50th anniversary of national reunification, generating more than 1.15M mentions and 8.22M interactions on social media. Beyond its historical significance and patriotic symbolism, the event quickly became a social media highlight thanks to its grand scale, powerful rehearsal imagery, and a series of well-organized side events leading up to the official day. So how are netizens reacting to the April 30 parade? Let’s explore the data with YouNet Media.
1. When a National Commemoration Becomes a Social Media Phenomenon
The April 30 Ho Chi Minh City parade commemorating the 50th anniversary of national reunification is scheduled for the morning of April 30, 2025, along Lê Duẩn Street, in front of the Independence Palace. It is one of the core events of the April 30 – May 1 holiday, with over 13,000 participants, including armed forces and representatives from various organizations.
Starting in late March, rehearsal clips featuring military vehicles and formations began circulating on social media and quickly captured public attention. But the real buzz started when dramatic footage of helicopters and fighter jets flying over Ho Chi Minh City went viral.
According to YouNet Media’s SocialTrend platform, from March 27 to April 15, the parade topic generated 1.15M mentions and 8.22M interactions, with Facebook (55.6%) and TikTok (34.6%) being the most active platforms.
Alongside the parade, a series of related events continued to fuel excitement on social media. Notable highlights include the 3D Mapping Show “Bản Trường Ca Hòa Bình” on April 6 at the Independence Palace (32.3K mentions), firework displays across 30 locations in Ho Chi Minh City (29.3K mentions), and the upcoming “Đất nước trọn niềm vui” art show on April 20, already generating 6.12K mentions.
2. From Interest to Action: Netizens Eagerly Join the April 30 Ho Chi Minh City parade
With its large-scale execution and impressive visuals, the April 30 Ho Chi Minh City parade has become an emotional and cultural highlight across social platforms. Data from SocialHeat recorded 173.8K social media users joining the conversation, with 49.7% from TikTok and 48.5% from Facebook, reflecting the wide digital reach of the topic.
More than just engagement, many users actively encouraged others to take part. According to SocialHeat, 58% of topic discussions expressed excitement to witness the parade in person and called on friends and family to join through shares and comments. Meanwhile, 51% of topic discussions reflected deep national pride. This shows that for many, the parade is not only a commemorative event but also a moment to act, connect, and express national identity together.
Other widely discussed topics included parade location (25%), event schedule (21%), and how to watch (21%). Questions such as “What time will it happen?”, “Where is it held?”, or “How can I watch if I’m not in Saigon?” appeared frequently — showing just how invested and curious the public is about this event.
3. National Pride Amplified by Brand Participation
Amid this wave of patriotic sentiment, many brands in Vietnam have quickly responded with supportive campaigns. According to SocialTrend, nearly 20 brands joined the momentum surrounding the 50th anniversary of national reunification, with various marketing and engagement activities. Notable names include Canifa, PNJ, BIDV, Vincom, Vietnam Airlines, Levi’s, and Highlands Coffee. These brands launched greeting posts, mini-games, special promotions, and limited-edition products — all of which contributed to greater user interaction.
Clearly, the April 30 Ho Chi Minh City parade is not only a historic national event but also a cultural moment that allows brands to connect with the public through shared values. This is an ideal opportunity for brands to show social responsibility authentically and increase visibility amid highly active social discussions.
With the grand scale and well-executed programming of this year’s celebration, YouNet Media believes that conversations around the April 30 parade — and other commemorative activities — will continue to surge in the days ahead. This is more than just a milestone in Vietnam’s history; it is a powerful moment of national pride that is now strongly reflected online.
Explore key highlights from Vietnam’s National Celebration and track social media trends at: socialtrend.younetmedia.com