1.273 lượt xem
In August 2024, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in August 2024 across different industries on social media?
YouNet Media will analyze brands’ activities from the perspective of social listening in the YMI Brand Ranking in August 2024.
Outstanding Activities of Brands on Social Media in August 2024:
- In August 2024, the Beer Industry recorded 1.1 million mentions, representing a nearly 20% decrease compared to the previous month. Tiger maintained its leading position with the musical event “Tiger Crystal Rave” in Vung Tau and Da Nang, alongside the promotion “Bật thùng Tiger – Nâng bóng vàng.” Strongbow rose to second place due to the launch campaign of two new flavors from the Strongbow Sparkling Ciders line, titled “Dịu Nhẹ Thêm Chill.” Larue also tied for second position, prominently featuring the campaign “Không Ngừng Phấn Đấu – Ghi Dấu Cùng Larue” and the event “Đại Nhạc Hội Larue Yêu Đà Nẵng.” 1664 Blanc re-entered the ranking at fourth place with the campaign “1664 Rồi 1664 Thôi” collaborating with well-known artists. Heineken returned to the top 5 with the campaign “0 Độ 0 Lo” and the “Trạm 0 Độ lưu động” activity in collaboration with Xanh SM.
- The Dairy Industry – Liquid Milk accounted for 322,000 mentions in August 2024, reflecting an approximately 10% increase compared to July. Milo secured first place with the “Mua MILO, săn cục vàng” promotion and a series of posts from KOLs such as Ba Tan Vlog and Gia Dinh Cam Cam. Vinamilk rose to second place with the “Vinamilk 100 Tươi Mỗi Ngày” campaign and its sponsorship of the “Robotacon WRO 2024” competition. Lif Kun held steady in third position with notable activities including the “Kun Marathon” and the “Kun Galaxy” virtual reality event. TH true MILK ranked fourth, highlighted by its promotion of TH HILO milk and sponsorship of the “S-Race” run. Dutch Lady remained in fifth place, maintaining positive growth despite organizing a few activities.
- The Dairy Industry – Powdered Milk in August 2024 saw a 38% decrease in total mentions, reaching 1.1 million mentions. NAN claimed the top position with product promotion minigames and a series of livestreams like “Giải Mã Công Nghệ Đạm A2 & 5hmo”. ColosBaby secured second place due to the minigame “Nối Dưỡng Chất – Trúng Quà Xinh” and posts from KOLs such as Sam and Me ZinZon. Enfa ranked third, highlighted by the minigame series “Chọn Sữa Enfa – Nhận Quà Mê Nha”. Similac took fourth place with the campaign “Xây dựng hệ miễn dịch cho bé sinh mổ”. Aptamil placed fifth, owing to strong mentions within online communities and KOCs on social media.
- The E-commerce Industry generated 5.1 million mentions in August 2024, representing a 23% decline compared to the prior month. Shopee retained its top position with livestream events such as “Chuyện Đại Gia Đình Sốp Pi 8.8” and the mega sale campaign “Flash Sale Chính Hãng 8.8”. TikTok Shop rose to second place with the TV show program “Nghề Chủ Chốt” and a livestream featuring Võ Hà Linh, along with sales events like “Thứ 6 Nửa Giá” and “Thứ Hai Freeship”. Lazada dropped to the third position despite conducting significant sales activities, including “Siêu Sale 8.8” and minigames on fanpage. Tiki and Sendo remained stable in fourth and fifth positions, respectively, with similar sales programs, but both reported a significant decrease in brand mentions.
- The Banking Industry was active in August 2024 with total mentions reaching nearly 463,000, marking an increase of over 32% compared to the previous month. ACB secured the top position with the campaign “Đồng minh thông thái” and a series of minigames titled “Chọn Đồng minh tương sinh – Đắc lộc rinh quà xịn”. VIB stood out with the program “Anh Trai Say Hi” and promotional livestreams for its cards. Techcombank attracted attention by sponsoring the show “Anh trai vượt ngàn chông gai” and promoting its feature “Sinh Lời Tự Động”. VPBank focused on its 31st anniversary and the “Hokusai by VPBank” exhibition, while Vietcombank launched the YouPro interface on the VCB DigiBank app in collaboration with singer Wren Evans.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators: Brand Mention Score (based on the volume of conversations mentioning the brand), Sentiment Score (based on positive & negative discussion on social media), Buzz Score (based on total mentions generated about the brand on social media), and Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand). Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in August 2024: TOP 5 brands from six industries with effective activity on social media in August 2024 (1/8/2024 – 31/8/2024)
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month August 2024 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in August 2024
The Beer Industry experienced a slight decrease of nearly 20% in total mentions compared to July 2024, recording 1.1 mentions. In addition to the two familiar names from the previous month, Tiger and Larue, the TOP 5 rankings witnessed the emergence of two new brands: Strongbow and 1664 Blanc. Notably, Heineken achieved remarkable growth, securing fifth place in the rankings.
Tiger maintained its leading position with a total of 479,000 mentions, highlighted by the musical event “Tiger Crystal Rave” in Vung Tau and Da Nang, as well as promotional campaigns “Bật thùng Tiger – Nâng bóng vàng,” “Bật thùng Tiger Trúng 5 BMW X3,” and “Bật Sảng Khoái Săn SH160i”. Moreover, a significant portion of the mentions stemmed from the launch campaign for the new Tiger Soju product, “Đắng Nhẹ Ngọt Êm,” in collaboration with Liu Grace. In August 2024, although total mentions decreased slightly, the brand mentions increased by nearly 30%.
Strongbow surged 10 places to secure the second position in the YMI Brand Ranking in August 2024. Total mentions were driven by the campaign launching two new flavors of Strongbow Sparkling Ciders, “Dịu Nhẹ Thêm Chill”. During this month, while total mentions and sentiment scores experienced a marginal rise, brand mentions and audience scale scores skyrocketed by 74 times and 18 times, respectively.
Larue shares the second position in the YMI Brand Ranking in August 2024, advancing one spot from the previous month. Notably, the campaign “Không Ngừng Phấn Đấu – Ghi Dấu Cùng Larue” in Quang Nam and Da Nang featured highlights such as the music event “Đại Nhạc Hội Larue Yêu Đà Nẵng” and the promotional program “Bật Larue Cực Đã, Săn Lộc Hè Thả Ga”. Furthermore, Larue launched a tall can version in Quang Nam and Da Nang. However, Larue experienced a slight decline in metrics compared to July 2024, particularly a significant drop of 55% in audience scale scores.
After five months, 1664 Blanc has re-entered the YMI Brand Ranking at fourth place, marking a rise of three spots from July. The campaign “1664 Rồi 1664 Thôi” achieved impressive communication effectiveness, featuring HIEUTHUHAI, Wren Evans, and Quynh Anh Shyn on the 1664 Train. In addition, the sponsorship activity “Đảo Thiên Đường” contributed significantly to the brand’s total mentions. In August 2024, despite a modest fall in sentiment scores, other metrics for 1664 Blanc showed substantial growth, especially a 185% increase in total mentions and a 319% rise in audience scale scores.
Heineken returned to the top 5 of the YMI Brand Ranking in August 2024. The highlight of the month was the “0 Độ 0 Lo” campaign and the expansion of the “Trạm 0 Độ lưu động” model in collaboration with Xanh SM. Additionally, the brand launched the minigame “Săn Ken Xanh nhí dàn tiệc sang, Rinh quà hot” and a promotional program in partnership with Yoyo Garden. In August 2024, all metrics for Heineken showed significant growth, with total mentions, brand mentions, and audience scale scores increasing by 3.1 times, 9.4 times, and 2.3 times, respectively.
Top 5 Beer Brands
Explore the YMI Brand Ranking for the Beer Industry on Social Media in August 2024
2. YMI Ranking – Top 5 Dairy Brands – Liquid Milk on Social Media in August 2024
The Liquid Milk brands were highly active with 322,000 mentions, a nearly 10% increase compared to July 2024. Milo, Lif Kun, TH true MILK, and Dutch Lady maintained their positions at 1st, 3rd, 4th, and 5th, respectively. Particularly, Vinamilk ascended to the top of the YMI Brand Ranking in August 2024.
Milo retained its top spot in the YMI Brand Ranking in August 2024, supported by the promotional campaign “Mua MILO, săn cục vàng” and a series of posts from KOLs and KOCs such as Ba Tan Vlog, Thai Vu Blacki, and Gia Dinh Cam Cam. In August 2024, Milo experienced a considerable decline in metrics, with total mentions dropping by 26% and brand mentions by 88%. In contrast, sentiment scores increased modestly by 1% compared to the previous month.
Vinamilk gained one position and shared first place in the YMI Brand Ranking for August 2024, bolstered by the campaign “Vinamilk 100 Tươi Mỗi Ngày” and a series of posts from KOLs and KOCs such as Chuyen Nha Linh Bi, Bay Cung Mach Khanh, and Me ZinZon. Moreover, mentions were driven by the minigame “Vinamilk Birthday” and sponsorship activities like “Our Song Vietnam” and the “Robotacon WRO 2024” competition. In August 2024, Vinamilk’s metrics demonstrated substantial enhancement, particularly with total mentions and audience scale scores increasing by 2.8 times, while brand mentions rose by 1.9 times.
Lif Kun stabilized at 3rd place in the YMI Brand Ranking for August 2024 with the “Kun Marathon” race and the virtual reality “Kun Galaxy” event. The promotional campaign “Sữa Thạch Kun Kun” and a series of posts from KOLs and KOCs such as Kiet Ha Tinh, Đo Kim Phuc, Truong Giang, and Đao Le Phuong Hoa also garnered significant mentions. There was a reduction in total mentions, brand mentions, and audience scale scores. In particular, brand mentions dropped by 57% while sentiment scores rose by 8% compared to July.
TH True MILK ranked fourth in the YMI Brand Ranking for August 2024, driven by the promotional campaign for TH HILO milk and posts from KOLs and KOCs. In addition, the mentions were generated by the sponsorship activity “S-Race” and community groups on Facebook. While total mentions and audience scale scores grew by 43% and 48%, respectively, brand mentions and sentiment scores dropped by 32% and 41%.
Dutch Lady remained in fifth place. Despite few communication activities, the brand’s metrics showed positive growth, except for a slight decline in sentiment scores. Most mentions stemmed from the posts of the brand and KOC Tien Minh. In August 2024, Dutch Lady witnessed a 46% increase in total mention and a 53% rise in audience scale scores.
Top 5 Liquid Milk Brands
Explore the YMI Brand Ranking for the Dairy Brands – Liquid Milk on Social Media in August 2024
3. YMI Ranking – Top 5 Dairy Brands – Powdered Milk on Social Media in August 2024
Dairy Industry – Powdered Milk recorded a 38% decline in total mentions in August 2024 with 1.1 million mentions. The YMI Brand Ranking for August 2024 welcomed two brands: Aptamil and ColosBaby.
Rising two positions, NAN has ascended to the top of the YMI Brand Ranking for August 2024, driven by a series of promotional minigames for NAN Optipro Plus 4, including “Mong Muốn Của Mẹ – Có Nestlé Lo”, “Chọn Đúng Bột Sữa Mát, Cho Bụng Con Thật Êm”, and “Ghép Sữa Mát Rinh Quà Xịn”, along with a livestream session titled “Giải Mã Công Nghệ Đạm A2 & 5hmo Được Hơn 99% Mẹ Tin Dùng”. Besides, posts from KOLs such as Pamyeuoi, Quoc Co Hong Phuong, and Gia Dinh Cherry – Kieu Trinh significantly contributed to the brand’s mentions. In August 2024, total mentions increased by roughly 42%, and the audience scale scores grew by 85.5% compared to the previous month; however, brand mentions decreased by 10.5%.
ColosBaby secured the second position, rising five spots from July with the new minigames series “Nối Dưỡng Chất – Trúng Quà Xinh” and “Ghép Hình Nhanh Tay, Nhận Ngay Quà Khủng.” The majority of mentions originated from posts by KOLs and KOCs such as Sam, Chau Chau, Me ZinZon, and Me Beo Review. This month, ColosBaby experienced remarkable improvement in performance metrics, notably with total mentions and brand mentions increasing by 3.1 times in comparison to the previous month. Moreover, the audience scale scores rose by 1.6 times.
Enfa attained third place in the YMI Brand Ranking for August 2024, climbing one spot from July, highlighted by minigame series from their distribution systems, including “Chọn Sữa Enfa – Nhận Quà Mê Nha”, “Enfa Tháng 8 Quà Chất Thật – Đã Thật” and “Mẹ Tinh Mắt Bắt Thêm Quà.” Additionally, Mother and Child communities on Facebook generated a substantial portion of mentions. In August 2024, despite Enfa’s upward movement, total mentions and brand mentions decreased by 38% and approximately 70%, respectively.
Similac ranked fourth in the YMI Brand Ranking for August 2024, also rising one position with the campaign “Xây dựng hệ miễn dịch cho bé sinh mổ”. Highlights included the contest “Bé Sinh Mổ Phiêu Lưu Ký” and minigames such as “Đề Kháng Vững Vàng, Ngàn Cơ Hội Phiêu Lưu”. Furthermore, mentions came from posts of KOLs and KOCs like Vo Ha Tram and Xoai Fam. The brand recorded a 29% increase in total mentions, while brand mentions saw a significant decline of 43.7%.
Moving up one place, Aptamil has entered the YMI Brand Ranking T8.2024 at the 5th position. Most mentions originated from Mother and Child community groups on Facebook. Additionally, posts from KOCs substantially contributed to the brand’s buzz volume in August. Aptamil experienced slight growth in both the audience scale and sentiment scores while brand mentions dropped by 72%.
Top 5 Powdered Milk Brands
Explore the YMI Brand Ranking for the Dairy Brands – Powdered Milk on Social Media in August 2024
4. YMI Ranking – Top 5 E-Commerce Brands on Social Media in August 2024
The E-commerce industry recorded 5.1 million mentions, marking a 23% decrease compared to the previous month. TikTok Shop rose to the 2nd position in the YMI Brand Ranking, pushing Lazada down to 3rd place. Shopee, Tiki, and Sendo remained stable in 1st, 4th, and 5th positions, respectively.
Shopee secured its top position in the YMI Brand Ranking for August 2024, driven by livestream sessions such as “Livestreams Chuyện Đại Gia Đình Sốp Pi 8.8,” “Idol Lên Live cùng Duy Khánh – BB Trần và Neko Lê 7.8,” and “Hot Livestream Cùng Ngô Kiến Huy, Kye & Gil Lê Đón Sale 15.8”. Additionally, the minigame series and signature mega sales, including “Flash Sale Chính Hãng 8.8,” “Sale Giữa Tháng 15.8,” and “Sale Lương Về 25.8,” significantly contributed to the brand’s mentions. Despite remaining stable at 1st position in August 2024, Shopee reported a 58% decrease in brand mentions and a 22.5% decline in sentiment scores.
Climbing one spot, TikTok Shop has reached 2nd place in the YMI Brand Ranking in August 2024, highlighted by activities such as the TV show “Nghề Chủ Chốt” and the livestream session “Super Live Ngày 8/8” featuring Võ Hà Linh. Furthermore, sales events like “Thứ 6 Nửa Giá,” “Thứ Hai Freeship,” and “Sale Giữa Tháng 15.8” attracted significant attention. Despite the upward movement, TikTok Shop experienced a notable decline in its metrics, with total discussions dropping by 39% and brand mentions decreasing by 93%.
Dropping one spot, Lazada secured 3rd place with its signature sales events “Siêu Sale 8.8,” “Sale Giữa Tháng 15.8,” and “Sale Lương Về 25.8,” along with numerous minigames on its fanpage. Similar to TikTok Shop, Lazada’s metrics experienced a decline, with total mentions, brand mentions, sentiment scores, and audience scale scores decreasing by 68%, 83%, 43%, and 12%, respectively.
Tiki maintained its fourth position in the YMI Brand Ranking for August 2024 with signature sales events such as “Flash Sale Chính Hãng 8.8,” “Sale Giữa Tháng 15.8,” and “Sale Lương Về 25.8,” alongside a series of minigames. This month, Tiki experienced a decline across all metrics, particularly with brand mentions decreasing by nearly 80%.
Sendo secured 5th place in the YMI Brand Ranking for August 2024. Notable activities included the sales program “8.8 Sendo Farm Sale” and the minigame “Thử Tài Tinh Mắt – Đoán Đúng Trúng Quà.” In August 2024, the brand recorded a significant drop of 83% in brand mentions and 86% in sentiment scores.
Top 5 E-commerce Brands
Explore the YMI Brand Ranking for the E-commerce Industry on Social Media in August 2024
5. YMI Ranking – Top 5 Banking Brands on Social Media in August 2024
Banking brands witnessed growth in August 2024, with total mentions increasing by over 32% compared to the previous month. During this period, the top 5 brands in the YMI Banking Brands Ranking included familiar names such as VIB, Techcombank, and VPBank, alongside the return of Vietcombank and ACB.
ACB achieved a remarkable improvement of 6 spots from July, securing the top position in the YMI Brand Ranking for August 2024. This success was driven by the launch campaign for the store management solution “Đồng Minh Thông Thái” and the minigame series “Chọn Đồng Minh Tương Sinh – Đắc Lộc Rinh Quà Xịn,” along with promotional activities in big cities such as Ho Chi Minh City, Hanoi, Can Tho, and Da Nang. ACB’s metrics increased significantly compared to July 2024, with total mentions rising by 190%, brand mentions increasing by over 160%, participation in discussions growing by 108%, and sentiment scores up by 39%.
VIB dropped one position from July, securing 2nd place in the YMI Brand Ranking for August 2024. The brand stood out with its sponsorship of the program “Anh Trai Say Hi” and a series of related promotional articles, including the minigames “Nhận nón độc quyền Anh Trai Say Hi” and “Mở thẻ VIB nhận vé concert.” Moreover, the livestream event “Siêu Thẻ Siêu Deal, Trọn Deal Chiều Tất Cùng Anh Trai ATUS” attracted considerable attention. In August 2024, total mentions increased by approximately 178%, with brand mentions rising by 49% and audience scale scores growing by 167% compared to the previous month; however, sentiment scores declined slightly.
In August 2024, Techcombank ranked third in the YMI Ranking, falling one position from July 2024. The brand garnered attention as the Diamond Sponsor for the television program “Anh Trai Vượt Ngàn Chông Gai” and a series of promotional articles titled “Đồng hành cùng Anh Tài Soobin trong hành trình vượt chông gai”. In addition, the promotional articles for the feature “Automatic Profit” and the minigame “Flex” lợi nhuận – “Check” quà to” gained substantial interest. The competition “Viết nên bài hát vượt trội” also contributed to the brand’s appeal. In August 2024, most metrics showed increases compared to the previous month, although brand mentions decreased by nearly 33%.
VPBank ranked fourth in the YMI Brand Ranking in August 2024, rising two spots from the previous month. Key highlights included the celebration of its 31st anniversary with the event “Thành Phố Thịnh Vượng” and a series of livestream prize draws related to the program. Furthermore, VPBank was the main sponsor for the music program “Bài Hát Của Chúng Ta – Our Song Việt Nam.” The launch of its first Flagship branch also generated significant mentions, exemplified by the immersive art exhibition “Hokusai by VPBank.” VPBank reported growth in several metrics in the YMI Brand Ranking in August 2024, with total mentions increasing by nearly 51%, sentiment scores rising by 86.5%, and audience scale scores rising by over 90%.
Vietcombank achieved fifth in the YMI Brand Ranking for August 2024. The brand attracted attention through the launch of the YouPro interface on the VCB DigiBank app, accompanied by the Experiential event “Chọn Giao Diện, Bật Phong Cách,” in collaboration with Wren Evans. Significant mentions arose from the minigame activities “Click Nhanh Tay – Quà Đại Lễ Có Ngay Cùng Quỹ Mở VCBF” and “Hòa Nhịp Sôi Động Olympic Games Paris 2024 cùng Thẻ Vietcombank Visa.” In August 2024, Vietcombank experienced considerable growth, particularly with sentiment scores surging by 300% and brand mentions increasing by 34% compared to July.
Top 5 Banking Brands
Explore the YMI Brand Ranking for the Banking Brands on Social Media in August 2024
Stay informed about the updates on the YMI Brand Rankings in August 2024 with YouNet Media.
Detailed information:
- Follow the YMI Brand Rankings in July 2024 (Click here)
- Access the YouNet Media Index ranking website for detailed scores (Click here)
- Explore the explanations of the metrics in the YouNet Media Ranking (Click here)
