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In July 2024, the beginning of Q3, the media landscape experienced significant fluctuations, with notable changes in the brand ranking compared to the previous month. Which brands secured positions in the YMI Brand Ranking in July 2024 across different industries on social media?
YouNet Media will analyze brands’ activities from the perspective of social listening in the YMI Brand Ranking in July 2024.
Outstanding Activities of Brands on Social Media in July 2024:
The Beer Brands was less active than the previous month, recording 1.4 million mentions, a decrease of approximately 10% from June 2024. Tiger ascended to the top position with its campaign “Bật thùng Tiger – Nâng bóng vàng” and the event “Tiger Crystal Rave” held in Vung Tau. Bivina and Larue emerged as new entrants in this month’s ranking, making an impressive impact with highlight communication activities and explosive Music festivals. Bia Ha Noi surpassed Bia Viet to achieve 4th place in the ranking, driven by dynamic communication efforts such as Music festivals, Livestreams, and minigame series alongside promotional campaigns on its fanpage. Despite dropping one rank compared to the prior month, Bia Viet maintained its position in the Top 5 brand ranking with energetic minigame activities.
The Liquid milk brands generated 293,000 mentions, indicating a decrease of 39% compared to June 2024. Milo surpassed Vinamilk to lead the Liquid Milk sector with its sponsorships of the Vietnamese Olympic and Paralympic Team in Paris 2024. Vinamilk continued to promote the diverse benefits of its Green Farm Menu line through a series of posts featuring videos showcasing various milk-based beverage recipes. Lif Kun, TH True MILK, and Dutch Lady maintained stable rankings, with Lif Kun and TH True MILK standing out for their community activities.
The Powdered Milk brands experienced a 69% decline from the previous month, with 1.8 million mentions in July 2024. Colos Gain made a remarkable comeback in the communication competition through the minigame “Cùng Pam Yêu Lồng Frame Chứng Nhận Tăng Cân – Mẹ Nhận Quà Khủng” in collaboration with Pam, and the TVC “4 Tuần Tăng Cân, Không Cần Trộm Vía X BB Trần”. Abbott Grow and Similac maintained their ranking with the “Tạo Mùa Hè Vui Số 1 Của Bé” Challenge and the “Xây dựng hệ miễn dịch cho bé sinh mổ” Campaign. NAN stood out with a series of minigames, while Enfa climbed 6 ranks to enter the Top 5.
The E-commerce brands were less active with over 6.7 million mentions, reflecting a 70% drop compared to June 2024. The rankings remained unchanged as brands continued their signature super sale series and minigames. Notably, TikTok Shop’s upcoming TV show “Nghề Chủ Chốt” has attracted significant attention.
The Banking Brands experienced a 23% decrease, recording 313,000 mentions. The Top 3 brands stayed unchanged compared with the previous month. Noticeably, VietinBank and MSB have emerged as new factors in the Top 5.
Overview of the YMI Brand Ranking System – Scope of the Report
The YMI Brand Ranking System was launched by YouNet Media in 2019, aimed at establishing a new measurement standard for evaluating and ranking the effectiveness of brand and campaign activities. The YMI Brand Ranking provides a neutral and objective perspective on brand performance by industry on social media.
The brand rankings in the YMI Brand Ranking are assessed based on an integration of several indicators: Brand Mention Score (based on the volume of conversations mentioning the brand), Sentiment Score (based on positive & negative discussion on social media), Buzz Score (based on total mentions generated about the brand on social media), and Audience Scale Score (based on the number of unique audiences who participate in the conversations about the brand). Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index.
YMI Brand Ranking of the Month in July 2024: TOP 5 brands from six industries with effective activity on social media in July 2024 (1/7/2024 – 31/7/2024).
* The data for the rankings is compiled using YouNet Media’s Social Listening platform, SocialHeat.
YMI Ranking – Brand of the Month July 2024 and Featured Activities of Brands
1. YMI Ranking – Top 5 Beer Brands on Social Media in July 2024
The Beer Brands saw a slight decrease in mentions, totaling 1.4 million, which is roughly 10% less than the figures recorded in June 2024. In addition to familiar names like Tiger, Bia Ha Noi, and Bia Viet, two new brands, Bivina and Larue, emerged in this month’s ranking.
After four months, Tiger has reclaimed the top position in the YMI brand ranking in July 2024, driven by its sponsorship of the EURO 2024 Final broadcast on TV360. A significant portion of the mentions stemmed from the “Tiger Crystal Rave” music event in Vung Tau and Da Nang. Additionally, Tiger continued to run the promotion campaign “Bật Sảng Khoái, Săn BMW”, along with the minigame series “Nâng Tiger – Thổi Bùng Khoảnh Khắc Euro Cuồng Nhiệt”. In July 2024, Tiger recorded impressive growth metrics, with an increase of 240% in total mentions, 208% in brand mentions, and 67% in audience scale scores.
Bivina has made a notable comeback after a one-month absence, rising to the second position in the industry with an increase of four ranks. The Campaign “Sóng Cao Tới Đâu, Sức Anh Tới Đó” with a series of posts and minigames, delivered significant communication results. Notably, the music event “Đại Tiệc Ánh Sáng Bivina Seafest” attracted substantial attention. Similar to Tiger, Bivina experienced considerable growth metrics, with total mentions increasing by 2.8 times, brand mentions rising by 1.7 times, and audience scale scores soaring by 4.6 times compared to June 2024.
Larue has made a return to the Top 5 of the YMI brand ranking after a two-month absence, securing the third position with the campaign “Không Ngừng Phấn Đấu – Ghi Dấu Cùng Larue” in Quang Nam and Da Nang. Through efforts to promote various activities within the campaign, from the music event “Đại Nhạc Hội Larue Yêu Đà Nẵng” to the community activities “Larue Đoàn Kết Góp Sức – Chung Tay Góp 2.000đ/Thùng Phát Triển Du Lịch Quảng Nam – Đà Nẵng”. The total brand mentions and brand mentions recorded growth rates of 47% and 126%, respectively.
Bia Ha Noi achieved fourth place in the YMI brand ranking in July 2024, rising one spot from May. Highlighted activities this month included the series of Minigames predicting the outcomes of EURO 2024 and the Promotional campaign “Bật Vị Tinh Hoa, Trúng Quà Thời Thượng.” In addition, mentions were generated by the music event “Hanoi Premium Bar.” In July 2024, Bia Ha Noi recorded a slight increase of 6.4% in its sentiment score. However, the remaining indexes reduced by 40% to 50% compared to the previous month.
Bia Viet secured the fifth position in the YMI brand ranking for July 2024, declining one spot from the previous month. The brand made an impact with the minigame series “Ở Đâu Có Tiệc – Ở Đó Có Bia Việt” and “Khoe Bia Việt Trên Bàn Tiệc”. Although there was a decrease in brand mentions and the number of audience scale scores for Bia Viet, total mentions increased by 38%.
Top 5 Beer Brands
Explore the YMI Brand Ranking for the Beer Brands on Social Media in July 2024
2. YMI Ranking – Top 5 Dairy Brands – Liquid Milk on Social Media in July 2024
The Liquid Milk brands experienced a decline of 39% compared to June 2024 with 293,000 total mentions. The TOP 5 brands are Milo, Vinamilk, Lif Kun, TH true MILK, and Dutch Lady.
Milo gained one place to achieve the top spot in the YMI brand ranking in July 2024, driven by its sponsorship of the Vietnam Olympic and Paralympic teams in Paris 2024. A significant amount of mentions stemmed from the promotional content series ”Khuấy Bừng Năng Lượng – Bền Bỉ Cả Ngày” and the promotional campaign “Milo Bịch Siêu Tiết Kiệm – Ưu Đãi Mùa Hè”. In July 2024, Milo witnessed a remarkable surge in brand mentions, increasing by 4.7 times compared to June.
Dropping one space from the previous month, Vinamilk ranked second with a video content series promoting the Green Farm Menu featuring recipes for beverages, coffee, and matcha mixed with milk. Furthermore, the highlight was the minigame “Sữa Tươi Vinamilk 100% – Tươi Vì Đâu, Tươi Vì Gì?”. In July 2024, all metrics for Vinamilk declined. In particular, both total mentions and the number of audience scale scores experienced a decrease of over 88%
Lif Kun maintained a stable position at third place in the YMI brand ranking in July 2024, with the return of the “Sữa Kun Cho Em” campaign in its second phase. Key features of the month included the minigame and the promotional program “Túi Kun Thần Kỳ – Nhận Khuôn Kem Kun.” Besides, the virtual reality galaxy space event “Kun Galaxy” attracted considerable attention, featuring popular TikTokers Ciin and Ngo Đinh Nam. In July 2024, brand mentions increased by 1.75 times, total mentions rose by 109%, and audience scale scores grew by 117%. However, the sentiment score saw a slight decrease of 2.2%.
TH true MILK continued to hold the fourth position with notable activities, including the community program “Thu gom vỏ hộp – Lan toả sống xanh 2024” and a minigame. The two promotional campaigns, “Sưu tầm thẻ hay, Nhận quà liền tay cùng TH TOPKID” and “Săn thẻ Sticker, Nhận quà đỉnh chóp” also generated significant mentions.
Dutch Lady ranked 5th in the YMI brand ranking in July 2024. During this month, the brand’s communication activities were relatively quiet. The majority of mentions stemmed from Mother and Child communities. While Dutch Lady recorded a 45% decline in total mentions, brand mentions increased by 3.8 times
Top 5 Liquid Milk Brands
Explore the YMI Brand Ranking for the Dairy Brands – Liquid Milk on Social Media in July 2024
3. YMI Ranking – Top 5 Dairy Brands – Powdered Milk on Social Media in July 2024
In July 2024, the Dairy Brands – Powdered Milk experienced a 69% decline in mentions and significant changes in the rankings of the top 5 brands.
Colos Gain grew remarkably, climbing 12 positions to lead the YMI brand ranking in July 2024. The brand stood out with the minigame series “Cùng Pam Yêu Lồng Frame Chứng Nhận Tăng Cân – Mẹ Nhận Quà Khủng” and “Khoe Ảnh Bé Yêu Không Lo Trộm Vía, Mẹ Trúng Quà Thích Mê,” alongside promotional content from Mc and runner-up Hoang Oanh. Additionally, a substantial volume of mentions originated from the TVC “4 Tuần Tăng Cân, Không Cần Trộm Vía X BB Trần.” In July 2024, Colos Gain recorded an impressive growth of 147 times in total mentions, 226 times in brand mentions, and over 60 times in the audience scale scores in comparison to June.
Abbott Grow retained its second place in the Dairy Brands – Powdered Milk in July 2024. Key highlights consisted of the challenge series “Tạo Mùa Hè Vui Số 1 Của Bé” and the minigame “Lưu Giữ Hình Ảnh Mùa Hè Vui Số 1 Của Bé Cùng Hươu Grow”. In July 2024, the brand saw a considerable fall of 92% in total mentions and brand mentions.
NAN secured the third position in the YMI brand ranking in July 2024, rising one spot compared to the prior month, driven by the “Mẫn Cảm Checker” program and a series of promotional articles. Notably, there was the nutrition consultation event “NANGROW & Gerber” and the promotional campaign “Combo Quà Tặng 0đ.” In July 2024, NAN’s indicators reduced compared to June.
Enfa climbed 6 positions to rank 4th in the YMI brand ranking in July 2024 with the livestream session “Chọn ngay Enfa – Tích lũy rinh quà khủng”. Moreover, mentions were generated by the Con Cưng fan page featuring the promotional campaign “Cơ Hội Vàng: Sữa Tặng 100 Chỉ Vàng Cùng Ngàn Quà To,” livestreams and various Mother and Child communities. In July 2024, Enfa recorded explosive growth, with total mentions increasing by 3.2 times and brand mentions rising by 7.5 times compared to the previous month.
Similac attained fifth place in the YMI brand ranking in July 2024 with the campaign “Xây dựng hệ miễn dịch cho bé sinh mổ”. Significantly, there were promotional programs, a series of articles promoting the benefits of Similac 4 for children, and associated minigames. While total mentions decreased by 38%, brand mentions increased by 12.6% compared to June 2024.
Top 5 Powdered Milk Brands
Explore the YMI Brand Ranking for the Dairy Brands – Powdered Milk on Social Media in July 2024
4. YMI Ranking – Top 5 E-Commerce Brands on Social Media in July 2024
The E-commerce brands recorded over 6.7 million mentions in July 2024, making a sharp decline of 70% compared to the previous month. Shopee, Lazada, TikTok Shop, Tiki, and Sendo secured the top 5 positions in the rankings.
Shopee maintained its leading position in the YMI brand ranking in July 2024, driven by livestream sessions, notably the “Shopee Live Siêu Hội Manga” with MisThy, Chau Muoi, and host Remind. Moreover, minigame series and signature super sale events like “Flash Sale Chính Hãng 7.7,” “Sale Giữa Tháng 15.7,” and “Sale Lương Về 25.7” significantly contributed to the brand’s mentions. Significantly, a substantial volume of the mentions also originated from Shopee Farm communities. Despite an 81% drop in total buzz, brand mentions increased by 1.7 times compared to the previous month.
Lazada sustained its second-place ranking with the signature super sale series, including “Siêu Sale 7.7,” “Sale Giữa Tháng 15.7,” “Sale Lương Về 25.7,” and minigames from brands on Lazada platform. Mentions about Lazada in July 2024 were also driven by communities participating in Lazland – Trồng gạo Lazada. In July 2024, Lazada saw a slight increase in brand mentions and sentiment scores compared to June.
TikTok Shop continued to hold third place in the YMI brand ranking in July 2024. Key highlights of the month included promotional campaigns such as “3 Ngày Siêu Deal,” “Sale Lương Về,” and “Đại Tiệc Thương Hiệu Thời Trang,” along with the TikTok Shop minigame. The TV show “Nghề Chủ Chốt” also generated significant mentions for the brand. In July 2024, TikTok Shop experienced a 2.4-fold increase in brand mentions compared to the previous month.
Tiki ranked 4th in the YMI brand ranking in July 2024, driven by its signature super sale series, including “Flash Sale Chính Hãng 7.7,” “Sale Giữa Tháng 15.7,” and “Sale Lương Về 25.7,” along with minigame series on its fanpage. In July 2024, Tiki experienced remarkable growth, achieving a 17-fold increase in sentiment scores and a 2.3-fold rise in brand mentions compared to the prior month.
Sendo retained its fifth ranking in July 2024, highlighted by the “7.7 Sendo Farm Sale” promotional campaign and the “Chung Kết Euro – Vui Đoán Tỉ Số” minigame. In July 2024, while there was a slight decline in various metrics of Sendo, its sentiment score surged by 611% compared to June.
Top 5 E-commerce Brands
Explore the YMI Brand Ranking for the E-commerce Brands on Social Media in July 2024
5. YMI Ranking – Top 5 Banking Brands on Social Media in July 2024
Banking Brands in July 2024 exhibited signs of “cooling down” with buzz volume decreasing by roughly 23% compared to the previous month. The top three brands remained unchanged from June 2024, while the top five welcomed the return of two brands: VietinBank and MSB.
Retaining the top position in the YMI brand ranking for July 2024, VIB stood out with the minigame activity “VIB Privileges – Đoán Đúng Deal Hot, Nhận Áo Khoác Anh Trai Say Hi” and the promotional program “Dù Wattpad nói có nói không, MyVIB vẫn ưu đãi Hoàn 50% đa tầng khi thanh toán hoá đơn Điện, Nước, WiFi”. This month, all of VIB’s metrics experienced a decrease, particularly with brand mentions dropping by 50% compared to June.
Techcombank retained second place in the YMI brand ranking for July 2024. Key activities were the series of posts titled “Insurance News” and promotional programs for payments via Techcombank on several e-commerce platforms, GrabFood, and travel offers. In July 2024, Techcombank witnessed a slight fall across all metrics.
BIDV secured its third ranking in the YMI brand ranking for July 2024, highlighted by promotional campaigns such as “Tháng 7 – Mua Sắm Vnshop Đồng Giá Từ 77.000đ” and “220K Gift Combo”. The majority of mentions originated from the “Bảo hiểm Nhân thọ BIDV MetLife” page, along with the minigame “Lời Chúc Hay – Nhận Quà Ngay”. In July 2024, BIDV brand mentions declined by over 17%, while its sentiment score increased by 52%.
Gaining two positions, VietinBank achieved fourth place in the YMI brand ranking for July 2024, driven by a series of posts and promotional programs for the ELIV3 card. Most mentions originated from groups focused on opening VietinBank accounts and the promotional program “Pack To School – Nhận Quà Cực Cool”. VietinBank’s sentiment score rose over 1.3 times compared to June 2024.
MSB secured in fifth in the YMI brand ranking for July 2024, climbing four spots. Key highlights for the month included the minigame “Nối Đúng Tính Năng, Bắt Quà Hot Vào Thẻ” and a series of promotional campaigns such as “Cập Nhật Cccd Chip, Cộng Thêm 1% Lãi Suất Tiết Kiệm Trực Tuyến”, “Món Quà Tặng Nàng Thơ – Ưu Đãi 30% Mua Sắm Cùng Elise”, “Choose Grab for Transportation – Enjoy Incredible Deals,” “Deal Shopee Food” and “Mừng Sinh Nhật Tặng Deal Ẩm Thực”. MSB recorded a significant growth of 84% in brand mentions, while its sentiment score decreased by 21% compared to the previous month.
Top 5 Banking Brands
Explore the YMI Brand Ranking for the Banking Brands on Social Media in July 2024
6. YMI Ranking – Top 5 Insurance Brands on Social Media in July 2024
Insurance brands were more active in July 2024, with mentions increasing by nearly 30% compared to June. The Top five brands in the YMI brand ranking in July 2024 were Manulife, Generali, Prudential, FWD, and AIA.
Manulife maintained its leading position in the YMI brand ranking for July 2024 with the campaign “Sống Sạch – Sành – Xanh cùng Manulife” and the minigame series celebrating its 25th anniversary in Vietnam, titled “Manulife Việt Nam 25 năm – Tốt hơn mỗi ngày, Vui hơn mỗi tuần”. In July 2024, Manulife experienced a substantial growth of 2.7 times in brand mentions and an 87% increase in total mentions.
Generali retained its second position in the YMI brand ranking this month. The most notable activities included the minigame series “Đoán Tên Giải Pháp, Nhận Quà Ngất Ngây” and “Đoán Sản Phẩm Đúng, Trúng Quà Liền Tay”. A large volume of mentions stemmed from the “Tư Vấn Tài Chính Generali Việt Nam” page and the minigame “Giải Mã Quy Tắc Ứng Xử, Rinh Ngay Quà Xịn”.
Dropping one place from the previous month, Prudential ranked third in the YMI brand ranking for July 2024. This was highlighted by the “Insurance Asia Awards 2024” ceremony and the minigame “Khi Cần Mình Có Nhau”. This month, the brand metrics reflected a significant decrease of 60% in total mentions and a 67% drop in brand mentions.
Gaining one position, FWD achieved fourth place in the YMI brand ranking for July 2024, highlighted by the music event “Đêm Nhạc Sống Đầy FWD Music Fest 2024,” along with promotional posts and associated livestream sessions. Furthermore, noteworthy were the promotional articles for “Fwd Care Bảo Hiểm Sức Khỏe 3.0” and the News regarding the “Thay Đổi Địa Chỉ Trung Tâm Dịch Vụ Khách Hàng Bảo Hiểm Nhân Thọ Fwd Việt Nam”. In July 2024, FWD gained significant growth in various metrics, with an increase of 108% in total mentions, 95% in brand mentions, and 2.2-fold in audience scale scores compared to the previous month.
AIA secured fifth place in the YMI brand ranking for July 2024, dropping one position from the previous month. Notable activities for the month included articles featuring a series of workshops and a minigame promoting the product “Bùng Gia Lực Health Insurance”, as well as the series “Hội mẹ hay tính”. In addition, the “Tam Thanh Running Event 2024” and the community program “Hành trình Cuộc sống” generated significant mentions.
Top 5 Insurance Brands
Explore the YMI Brand Ranking for the Insurance Brands on Social Media in July 2024
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