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As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the HOSPITAL MARKETING INTELLIGENCE Dashboard, enabling hospital administrators and communication teams to monitor the latest developments in the industry, capture market demands, and explore effective communication strategies. Become the first to gain in-depth insights into this market through the perspective of Social Listening by registering for a trial (Click here)
1. What is the HOSPITAL MARKETING INTELLIGENCE Dashboard?
The Dashboard utilizes continuously collected data from public mentions on social media and monitors approximately 300 private hospitals nationwide, over 200 official websites, and more than 550 social media channels from Facebook, YouTube, and TikTok.
Based on over 10 years of experience consulting for leading hospitals, YouNet Media will synthesize, analyze, and deliver this data, integrated with our in-depth industry insights, through the Dashboard, covering three key areas:
- TOP 10 most discussed demands for health check-up and screening packages on Social media;
- TOP 20 most active hospital brands on owned media channels (including websites, Fanpages, YouTube, TikTok);
- TOP 20 most popular doctors on three platforms: Facebook, YouTube, TikTok.
Explore the Hospital Marketing Intelligence Dashboard (Click here)
Why should Hospital managers and Marketers not overlook the HOSPITAL MARKETING INTELLIGENCE Dashboard for monitoring hospitals on Social Media?
2. TOP 3 benefits of registering for YouNet Media’s Hospital Marketing Intelligence Dashboard
2.1 Understand user needs to improve and develop new Health check-up packages
Health check-up packages not only serve as a funnel to attract new customers but also encourage them to use other hospital services. Therefore, hospitals that actively explore customer needs to develop new packages will gain significant advantages.
In light of the increasing competition among health check-up packages, administrators need to pay attention to mentions on Social Media in addition to important metrics from the P&L statement and traditional data report. This is due to the active mentions among users on social media regarding their needs for purchasing health check-up packages. Data from YouNet Media indicates that on average, there are 2 million mentions related to health topics monthly. The total mentions of the TOP 10 most discussed demands for health check-up and screening packages in January 2024 exceeded 32.5K mentions (according to the Hospital Marketing Intelligence Dashboard).
TOP 10 most discussed demands for health check-up and screening packages, with data extracted from the Hospital Marketing Intelligence Dashboard, monitoring hospitals on social media for January 2024 by YouNet Media.
Constantly monitoring mentions on social media enables hospital managers and marketers to quickly grasp customer interest in health check-up packages. This facilitates the enhancement of existing packages and the development of new ones to meet market demands and increase revenue for the hospital.
2.2 Analyzing communication activities on Social Media from leading private hospitals
In the field of hospital communications, monitoring metrics from owned media channels such as Facebook, YouTube, TikTok, and websites will assist managers and marketers in identifying the hospitals that are effectively utilizing social media, serving as a reference for your effective communication strategies.
The Dashboard provides marketers and hospital administrators with a transparent statistical overview to easily monitor key metrics regularly. Metrics such as posting frequency, total channel views, channel engagement, average engagement rate per month, and more are meticulously tracked. Furthermore, this data is integrated into a single access interface, allowing managers to efficiently gather information, assess their investment levels in the hospital’s communication channels & make informed strategic communication decisions for their institutions.
2.3 Learn how to create user-friendly content from million-view KOLs Doctors
Nowadays, doctors are becoming KOLs in the healthcare sector with millions of followers, making it essential for hospital administrators to monitor the doctors’ activities. Physicians utilize social media not only to cultivate their personal brand but also to serve as a conduit for official medical information and the community.
Hospital administrators and communication teams need to evaluate the virality of popular doctors to learn how to create user-friendly content. Additionally, hospitals can consider collaborating with physicians to build a community that enhances interaction between doctors and patients, thereby increasing credibility & fostering a positive image of the hospital in customers’ minds.
3. The Dashboard is a component of the Hospital Reputation and Prestige Management Solution Suite on Social Media
Utilizing social listening solutions enables hospital administrators to monitor patient feedback and prevent, mitigate the impacts of negative information and misinformation related to the hospital and physicians. Moreover, brands can proactively promote a positive image of the hospital to enhance awareness and customer trust. The following is the Reputation and Prestige Management Solution Suite on Social Media that is customized for Hospital brands:
4. Register to get a FREE Online Dashboard and consultation on the Hospital Reputation and Prestige Management Solution Suite on Social Media
Step 1: Access the link and complete the registration form (Click here).
Step 2: YouNet Media will contact you and send your login information for the Dashboard.
Step 3: View the online Dashboard.
