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As the Leading Social Listening Platforms & Services in Vietnam, YouNet Media officially launches the Analysis report on the TOP 20 most notable CSR campaigns in the first half of 2024 on Social Media, leveraging social listening that is being introduced to the market for the first time. This report enables administrators, communication teams, and sustainability departments at corporations and brands to grasp CSR communication trends on social media and gain insights from the TOP 20 most outstanding CSR campaigns. Download the Free Report (Click here).
Compared to traditional reports on the results of CSR campaigns, the measurement methodology based on social listening data assists brands and corporations in assessing the campaign’s performance on social media through a comprehensive set of metrics that accurately reflect consumer feedback. Specifically, the metrics provided by YouNet Media’s social listening data can help brands evaluate:
- Campaign Noise – How impactful is the campaign on social media?
- Brand Relevance – Are users recognizing the brand?
- Campaign Love – What is the sentiment and affection of users toward the campaign?
By utilizing the precise evaluation metrics outlined above, the Analysis report on the TOP 20 most notable CSR campaigns in the first half of 2024 on social media will provide a comprehensive overview of the TOP 20 most outstanding CSR campaigns, including patterns in CSR campaign implementation, effective communication channels and activities, as well as user sentiments of approval and disapproval, which are the foundation for upcoming campaigns of brands and corporations.
Moreover, the report contains data from millions of publicly collected mentions across various social media platforms (Facebook, TikTok, YouTube, Online News, etc.) related to approximately 160 CSR campaigns implemented in the first half of 2024. This data provides Marketers from brands and corporations with a solid foundation for evaluating communication ideas and planning budgets for future campaigns.
Disclaimer: CSR (Corporate Social Responsibility) Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders (Source: UNIDO). The scope of CSR campaigns collected and measured must have taken place from January 1 to June 30, 2024, and include at least three activities on social media (e.g., launching a music video, mini-games, competitions, booking KOLs, press, etc.); consist of campaign hashtags and messages related to CSR. Communication activities within the campaign that are unrelated to CSR will be excluded from this report.
1. TOP 2 benefits of registering to YouNet Media’s Report
1.1 Stay updated on the latest and most effective patterns in CSR campaign implementation
In the past, CSR activities were typically organized by businesses themselves in the form of charitable work and primarily communicated through the press. Today, CSR has taken on a completely new approach: more dynamic, flexible, and widely impactful. Nowadays, enterprises do not merely execute CSR as an annual activity, they are also expanding the operation scales, involving numerous stakeholders with close collaboration with social organizations.
From a communication strategy perspective, there are several reasons why CSR campaigns gain widespread recognition. Among these, the trend of fully utilizing social media platforms such as Facebook and TikTok, alongside influencers, is a widely adopted strategy among brands to amplify their messages.
Typically, the “Mái ấm gia đình Việt” campaign of Hoa Sen Group has achieved impressive results by sharing touching stories about disadvantaged families on TikTok. With over 360K followers and nearly 7 million views on the campaign’s TikTok channel, these figures serve as clear evidence of the campaign’s communication effectiveness. Furthermore, the thoughtful combination of emotional elements and the popularity of the guests contributed to enthusiastic support from the audience on their TikTok channel, as demonstrated by the sentiment score of 1.0 (the maximum sentiment score).
Register to get the report to update the highlights in communication patterns for CSR campaigns: what users are discussing about CSR and which channels they primarily communicate, thereby facilitating the effective development of future strategies and plans.
1.2 Learn how to develop effective and creative communication strategies from the TOP 20 most notable CSR campaigns on Social Media
According to data from YouNet Media, in the first half of 2024, nearly 160 CSR campaigns across 28 categories generated almost 2 million mentions on social media. Notably, the TOP 20 outstanding campaigns accounted for 86% of the total mentions, originating from industries such as Dairy, Beer, and Construction.
This demonstrates that corporations and brands are seriously investing in communicating their CSR campaigns on social media. In particular:
- Typically, CSR campaigns generate fewer mentions on social media. However, the TOP 20 campaigns in the report have “shone” by generating a substantial volume of mentions and achieving a high positive sentiment score. What factors contribute to the attractiveness of the TOP 20?
- How to communicate CSR campaigns to create emotional appeal while inspiring action without encountering unexpected crises?
- Additionally, the involvement of Key Opinion Leaders (KOLs) and the selection of appropriate communication channels are essential for enhancing credibility and influence for CSR campaigns on social media. The integration of trend-driven activities, such as covering songs, reacting MV, or organizing concerts, also contributes to increasing the widespread reach of CSR campaigns.
Download the report to discover the highlights, and methods utilized by the TOP 20 campaigns to develop, convey messages, and make impactful impressions, thereby drawing lessons for implementation in your brand’s campaign.
2. The report is a component of the Comprehensive Corporate Reputation and Prestige Management Solution Suite on Social Media & Online News
Social Listening not only facilitates monitoring feedback on CSR campaigns but also assists in preventing and mitigating the impacts of negative news and misinformation related to campaigns and the corporation’s reputation.
Moreover, brands can also proactively orient, cultivate, and protect their image over the long term. The following is the Comprehensive Corporate Reputation Management Solution Suite on Social Media that is specifically customized for Corporate brands:
3. Highlights from the Analysis report on the TOP 20 most notable CSR campaigns on Social Media in the First Half of 2024
3.1/ Review of CSR Campaigns in the first half of 2024 on Social Media: (Key figures, Top 10 active industries in CSR Campaigns & areas of CSR campaigns)
3.2/ Ranking of the TOP 20 most notable CSR campaigns on Social Media (The most discussed and most favorite campaigns)
3.3/ In-depth analysis of the TOP 20 CSR campaigns, covering three key areas: Content – Communication channels – Featured activities
3.4/ Summary & Recommendations: Key highlights and suggested communication framework on Social Media
4. Register to get a FREE report and consultation on the solution suite
Step 1: Access the link and complete the registration form (Click here)
Step 2: YouNet Media will contact you and send your login information for the report.
Step 3: View the report.