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YouNet Media has officially launched the “2024 Hospital Industry Social Media Trends” report. This report provides healthcare managers and communication teams with in-depth data on the performance of Owned Channels throughout 2024, covering both Private Hospitals & Doctors, as well as the most discussed healthcare packages on social media. Download the full report here.
The report is based on continuously collected data from public discussions on social media platforms, monitoring nearly 300 private hospitals nationwide and analyzing over 550 social media channels across Facebook, YouTube, and TikTok.
This report utilizes continuously collected data from public discussions on social media platforms and the monitoring of nearly 300 private hospitals nationwide, covering over 550 social media channels across Facebook, YouTube, and TikTok.
The report is based on continuously collected data from public discussions on social media platforms, monitoring nearly 300 private hospitals nationwide and analyzing over 550 social media channels across Facebook, YouTube, and TikTok.
- The most discussed medical examination and screening packages on social media in 2024.
- The effectiveness of private hospitals’ social media channels (Owned Channels) across Facebook, TikTok, and YouTube.
- The Top 10 Most Engaging Private Hospital Media Channels (Owned Channels).
- The most prominent doctors on social media in 2024.
- Summary and recommendations for hospital social media communication strategies.
1. Hospitals Strengthen Their Social Media Presence in 2024
The report highlights that hospitals are becoming increasingly proactive on social media, continuously innovating content strategies to enhance engagement and disseminate valuable medical information.
According to YouNet Media’s research, 84% of hospitals have a Facebook channel, 76% have a YouTube channel, and 45% have a TikTok channel. In 2024, 287 private hospitals collectively generated 153.1 million video views and 6.2 million interactions across Facebook, YouTube, and TikTok.
This data underscores the growing importance of digital engagement for private hospitals, as they leverage social media to build trust, educate the public, and strengthen connections with their audiences.
Private hospitals in the Vietnamese market are operating a diverse ecosystem of social media communication channels
Data from the report also highlights that Fanpage and YouTube remain the primary communication channels for private hospitals, accounting for nearly 94% of total posts. Notably, while only 45% of hospitals currently own a TikTok channel, engagement on this platform has surged, averaging 352 interactions per post and 29,341 views per video. TikTok has now emerged as the second most engaging platform for hospitals.
With its exceptional ability to drive interaction, TikTok is gradually solidifying its role in hospital marketing strategies. So, which are the TOP 10 hospital TikTok channels with the highest engagement on social media?
2. Top 10 Hospital TikTok Channels with the Highest Engagement in 2024
According to the report, the TikTok channels of Tam Anh General Hospital, Phuong Dong General Hospital, and Thu Cuc TCI International General Hospital ranked as the top 3 in audience engagement in 2024.
Top 10 Hospital TikTok Channels with the Highest Engagement in 2024
The Top 3 hospitals have successfully captured audience attention by establishing unique brand identities and content strategies. Tam Anh General Hospital has positioned itself as a trusted medical expert, primarily focusing on content that raises health awareness through real-life cases, professional advice from doctors, and promotional videos showcasing advanced medical equipment. Meanwhile, Phuong Dong General Hospital stands out with a youthful and relatable approach, leveraging trendy, creative content to engage audiences. Thu Cuc TCI International General Hospital resonates with viewers through warm and emotional storytelling, particularly with heartfelt videos capturing newborn deliveries. This trend reflects how private hospitals are becoming increasingly proactive and innovative in their digital communication strategies, particularly in engaging younger demographics.
Moreover, Fanpage and YouTube remain the primary platforms used by private hospitals to connect with and engage their audience. Discover the TOP 10 most engaging hospital Fan pages and YouTube channels of 2024 here.
3. Doctors – A Valuable Bridge Connecting Hospitals with the Public
Regarding doctors’ social media channels, the report highlights that doctors serve as an invaluable communication bridge, effectively delivering medical information to the public. Notably, doctor-led channels generate 8 times more views and 21 times higher engagement rates compared to official hospital channels.
Doctors serve as a highly valuable communication channel, acting as a bridge to deliver medical information to the public in a friendly, accessible, and engaging manner
This indicates a strong preference for personalized, expert-driven content, as doctors engage directly with audiences, providing accessible and trustworthy medical insights.
Additionally, doctors frequently share real-life stories and experiences, such as treatment journeys, common medical cases, or touching moments. This approach adds depth to the content, making it more relatable and emotionally engaging for the audience.
4. Cancer Screening Packages Account for Half of the Most Discussed Health Checkup Packages on Social Media
According to the report, general health checkups were the most discussed medical service on social media in 2024, generating over 200K discussions. Notably, cancer screening packages accounted for 50% of the most popular checkup services, highlighting the growing public awareness of early detection and prevention of serious diseases.
This surge in discussions is also driven by hospitals’ proactive efforts in public health education and awareness campaigns. A range of initiatives—such as webinars, expert-led seminars, and in-depth content series covering symptoms, causes, risks, and real-life cases—have significantly contributed to increasing public engagement. Furthermore, well-timed promotional campaigns for checkup packages, strategically launched during seasonal trends or in response to relevant events, have amplified interest and visibility.
With comprehensive data and in-depth insights, this report serves as a valuable resource for hospitals to optimize their social media strategies while contributing to broader public health awareness.
Download the full report here.
