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To start 2025, YouNet Media officially launches SocialHeat Generation 3, the latest upgraded version of its Social Listening platform. This version introduces a brand-new Dashboard interface and a fully customizable Online Report workspace, enabling marketers to accelerate social media performance analysis and sales tracking. Discover more about SocialHeat G3 here.
1. SocialHeat Generation 3 – Elevating social media data measurement
With over 10 years of development, SocialHeat has become Vietnam’s No.1 Social Listening platform, leveraging Big Data and AI technology to collect and analyze real-time social media data. SocialHeat provides the largest data coverage across multiple channels, including Facebook, Threads, TikTok, Instagram, YouTube, Ecommerce Sites, Online News, and Forums/Blogs.
Building on this strong foundation, YouNet Media proudly introduces SocialHeat Generation 3 (SocialHeat G3), an enhanced version that revolutionizes the user experience.
SocialHeat G3 not only features a more modern and intuitive Dashboard but also enhances usability. With new exclusive features, marketers can now save significant time in monitoring, searching, compiling, and extracting valuable customer insights from social media. This enables them to evaluate media effectiveness and make strategic decisions faster and with greater accuracy.
2. Three New Key Metrics & Exclusive Feature Upgrades in SocialHeat G3
The social media landscape is evolving rapidly, with the emergence of platforms like Threads, making data analysis more complex than ever. To meet this growing demand, SocialHeat G3 introduces three new key metrics and a range of upgraded features, designed to help marketers track and measure performance more effectively.
New Key Metrics: Deeper Data Insights & Faster Decision-Making
✅ Facebook Reactions:
Beyond basic metrics like mentions and engagements, SocialHeat G3 now provides a comprehensive Facebook Reactions dataset, including Like, Love, Haha, Wow, Sad, and Angry. This feature enables marketers to understand user sentiment towards brand-related content on social media and fine-tune messaging strategies accordingly.
✅ TikTok/YouTube Views:
For video-centric platforms like TikTok and YouTube, view count plays a crucial role in measuring reach. SocialHeat G3 now allows marketers to track both Mentions and Views simultaneously, offering a holistic view of content performance across these platforms.
✅ Mention Contribution:
Instead of just tracking the total mention volume, SocialHeat G3 introduces Mention Contribution, which automatically calculates the percentage share of each media channel in the total brand discussions. This helps marketers quickly identify the most effective channels, enabling optimal resource allocation.
The All-New Online Report & Open View Mention Features
In addition to the new metrics, SocialHeat G3 introduces two breakthrough features that streamline data analysis and optimize reporting time for marketers.
✅ Open View Mention:
When spotting unusual spikes or drops in the social listening dashboard, marketers can now instantly dive deeper into the data by viewing detailed discussions with Open View Mention. This feature saves time in insight discovery and makes the analysis process more seamless and efficient.
✅ Online Report:
If monthly reporting feels like a nightmare for marketers, SocialHeat G3’s Online Report feature is here to change the game. With ready-to-use templates, marketers can quickly compile data into structured reports. Unlike traditional templates, Online Report allows full customization down to individual charts. Users can also edit and add findings directly within the report, ensuring cohesive insights and a more visually appealing final report.
With SocialHeat Generation 3, YouNet Media continues to lead the Social Listening industry in Vietnam. The latest metric enhancements and feature upgrades position SocialHeat G3 as a powerful social media analytics tool, helping marketers streamline reporting, save time, and elevate their marketing campaigns.
Learn more about SocialHeat Generation 3 here.
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ABOUT YOUNET MEDIA
YouNet Media, a member of YouNet Group, is Vietnam’s pioneering leader in social media and e-commerce data analytics platforms and services.