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According to YouNet Media, the Leading Social Listening Platforms & Services in Vietnam, over the past three years, the Real Estate industry has frequently ranked among the top 15 most discussed industries and the top 10 industries with the highest volume of negative mentions on social media. Therefore, what challenges do Real Estate brands need to address regarding communication and information management on social media?
Recognizing these challenges, YouNet officially launches the “Comprehensive Social Media Information Management Solution Suite for Real Estate Brands”. Explore the solution suite (Click here).
Key Challenges for Real Estate Brands in Monitoring & Managing comprehensive information on Social Media
According to data from SocialHeat, the leading Social Listening platform in Vietnam, the buzz volume in the Real Estate industry on social media has continuously increased over the past three years. Notably, there was a surge at the end of the COVID-19 pandemic in 2021, peaking at over 4.3 million mentions in the fourth quarter of 2021. Compared to the overall market, while Real Estate ranks among the top 15 most discussed industries, it also stands out as one of the top 10 industries with the highest volume of negative mentions on social media (Data recorded from 2021).
Consequently, Real Estate brands frequently encounter challenges in managing information on Social Media and Online News. The three primary challenges that Investors should Monitor and comprehensively Manage information on social media are:
- How to effectively manage the brand reputation of the Investor and Projects on social media?
- How to thoroughly monitor Industry movements, including Market News, Industry Trends & Competitors?
- How to understand the needs and preferences of potential consumer segments on social media?
Understanding the challenges and opportunities encountered by Real Estate brands in their communication efforts on Social Media and Online News, YouNet Media officially introduces the “Comprehensive Social Media Information Management Solution Suite for Real Estate Brands”. This comprehensive solution suite is developed based on YouNet’s extensive consulting experience. The four solutions are tailored to meet the specific needs of brands, including crisis alerts and management consultation, monitoring the industry and competitors to enhance sales performance and strengthen brand & project reputation, and understanding target consumers’ concerns to formulate insightful communication strategies.
Comprehensive Social Media Information Management Solution Suite for Real Estate Brands
1. SOCIAL CRISIS MANAGEMENT
The Social Crisis Management solution suite empowers Real Estate Brands to prevent and mitigate risks from social media crises. Therefore, Real Estate Brands can quickly detect negative information affecting their brand across online platforms, and implement timely crisis prevention and response strategies.
2. 360 INDUSTRY MONITORING & REPUTATION MANAGEMENT
The 360 Industry Monitoring & Brand Reputation Management solution suite assists real estate brands in monitoring market movements, analyzing competitors’ notable communication activities, and assessing user feedback while measuring brand health. These are crucial components for brands to develop Marketing strategies and plans to effectively target and strategically engage customers.
Additionally, brands must proactively protect and manage their reputation by managing crises and promoting a positive image of the brand and projects.
To assist brands in proactively monitoring market movements, YouNet officially launched the Online Report Monitoring 250 Real Estate Projects currently for sale and discussed on Social Media and Online News in August 2022. This report will be updated monthly, enabling brands to promptly grasp the latest dynamic developments of newly launched projects.
Register and access the FREE Report (Click here).
3. ADVOCACY MARKETING
To enhance the effectiveness of Brand reputation management on social media, Real Estate brands can proactively utilize social media or employ Advocacy Marketing strategies to promote a positive image for project/brand communication and sales performance improvement objectives.
4. CONSUMER RESEARCH & COMMUNITY BUILDING
The Consumer Research solution suite analyzes specific customer/user groups (for example, How Millennials’ perspectives on second-home ownership have changed after the pandemic?) to provide in-depth insights into customer personas in various dimensions, including demographics, concerns/interests/preferences, and touchpoints on Social Media. Thereby, brands can effectively develop customer service and engagement plans.
Furthermore, to proactively manage crises from the outset, Real Estate Brands should implement strategies for building communities and groups – both “branded & unbranded” – based on insights derived from social analytics. The Consumer Research solution suite equips brands with the solution to own – leverage – engage with their target customer segments over the long term.
With an advanced technology platform and over 10 years of experience in consulting for social listening solutions, YouNet is proud to collaborate with national and international Real Estate companies and brands. Contact our consulting team for a free consultation on the “Comprehensive Social Media Information Management Solution Suite tailored for Real Estate Brands” and receive a free online report monitoring 250 real estate projects currently for sale and discussed on Social Media and Online News.
Learn more about the Comprehensive Social Media Information Management Solution Suite for Real Estate Brands and obtain your Free Online Report (Click here).